Accrued Expenses and Other Current Liabilities (Details) (USD $)	Sep. 30, 2013		Dec. 31, 2012
Accrued Expenses And Other Current Liabilities Details
Deferred rent	$ 44,466		$ 39,100
Advertising	75,000		75,000
Salaries and benefits	175,735		166,118
Professional fees			81,872
Dividends payable	209,520		261,084
Accrued interest	44,803		410,101
Due to investors (1)		[1]	850,002	[1]
Customer payables	216,090		51,333
Other	37,974		8,159
Total	$ 803,588		$ 1,942,769

[1] Proceeds received from investors in advance of equity offering closing.