Accrued Expenses and Other Current Liabilities (Details) (USD $)	Jun. 30, 2013	Dec. 31, 2012
Accrued Expenses And Other Current Liabilities Details
Deferred rent	$ 42,677	$ 39,100
Advertising	75,000	75,000
Salaries and benefits	153,899	166,118
Professional fees	110,000	81,872
Dividends payable	139,681	261,084
Accrued interest	44,250	410,101
Due to investors (1)		850,002
Customer payables	32,406	51,333
Other	27,275	8,159
Total	$ 625,188	$ 1,942,769