Condensed Consolidated Statements of Cash Flows (USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
Statement of Cash Flows [Abstract]
Net loss	$ (4,759,186)	$ (3,508,231)
Provision for doubtful accounts	24,236	30,000
Write-off of other current assets		100,000
Depreciation and amortization	250,717	186,497
Stock-based compensation	818,585	674,993
Amortization of deferred debt discount	647,133	308,108
Impairment of intangible assets	264,447
Accounts receivable	52,358	(223,233)
Inventories - finished goods	66,864	(76,754)
Prepaid expenses and other current assets	4,534	(26,039)
Accounts payable - trade	1,492,462	(232,858)
Accounts payable - related parties	22,001	673,069
Accrued expenses and other current liabilities	283,946	(72,068)
Net Cash Used in Operating Activities	(831,903)	(2,166,516)
Acquisition of Hocks.com assets		(200,000)
Employee advances	136,990	(57,289)
Proceeds from the return of property and equipment		15,732
Acquisition of property and equipment		(668,893)
Net Cash Provided by (Used in) Investing Activities	136,990	(910,450)
Principal payments on equipment leases payable	(43,518)
Proceeds from issuance of common stock	425,004	1,482,241
Proceeds from shares issuable	50,000	490,000
Cash overdraft	(71,155)
Proceeds from exercise of common stock options	26,662	40,000
Repurchases of treasury stock		(3,419,715)
Proceeds from notes payable and other advances - from stockholders	605,000	3,300,000
Repayment of notes payable and other advances - from stockholders	(293,812)
Net Cash Provided by Financing Activities	698,181	1,892,526
Net increase (decrease) in Cash	3,268	(1,184,440)
Cash - Beginning of Period	40	1,397,583
Cash - End of Period	3,308	213,143
Interest	24,148	9,594
Taxes
Conversion of convertible notes into common stock		225,000
Exchange of common stock to acquire assets of Hocks.com		693,335
Issuance of series B preferred stock for settlement of accrued dividends	244,001	33,992
Cashless exercise of options into common stock	93
Cashless exercise of warrants into common stock	1,466	14
Accrued dividends	195,813	183,000
Deferred debt discount – notes payable		1,131,303
Reclassification of accounts payable - trade to equipment lease payable	257,583
Deemed dividend - redeemable series C preferred stock	433,606
Current assets - inventory		200,000
Customer relationships		693,335
Net fair value of assets acquired/total purchase price		$ 893,335