Condensed Consolidated Statements of Cash Flows (USD $)	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Statement of Cash Flows [Abstract]
Net loss	$ (1,550,312)	$ (1,071,279)
Adjustments to reconcile net loss to net cash used in operating activities:
Provision for doubtful accounts	10,521	30,000
Depreciation and amortization	111,851	71,009
Stock-based compensation	259,409	211,714
Amortization of deferred debt discount	215,711	86,775
Changes in operating assets and liabilities:
Accounts receivable	21,542	(132,814)
Inventories - finished goods	106,206	65,757
Prepaid expenses and other current assets	17,386	2,445
Accounts payable – trade	550,400	479,359
Accounts payable – related parties	(4,902)	33,850
Accrued expenses and other current liabilities	84,793	(124,464)
Net cash used in operating activities	(177,395)	(347,648)
Cash flow from investing activities
Acquisition of Hocks.com assets		(200,000)
Employee advances	(81,043)	(6,142)
Proceeds from the return of property and equipment		15,732
Acquisition of property and equipment		(30,997)
Net cash used in investing activities	(81,043)	(221,407)
Cash flows from financing activities
Principal payments on capital leases	(22,131)
Proceeds received for shares issuable	125,000
Cash overdraft	(155,656)
Proceeds from notes payable and other advances – from stockholders	375,000
Repayment of notes payable and other advances – from stockholders	(63,812)
Net cash provided by financing activities	258,401
Net decrease in cash	(37)	(569,055)
Cash - beginning of period	40	1,397,583
Cash - end of period	3	828,528
Cash paid for:
Interest	21,491	9,117
Taxes
Non-cash investing and financing activities
Conversion of convertible notes into common stock		200,000
Exchange of common stock to acquire assets of Hocks.com		693,335
Issuance of series B preferred stock for settlement of accrued dividends	244,001	33,992
Cashless exercise of options into common stock	93
Accrued dividends	65,271	61,000
Reclassification of accounts payable – trade to capital lease payable	257,583
Deemed dividend – redeemable series C preferred stock	92,916
Purchase price allocation:
Current assets – Inventory		200,000
Customer relationships		693,335
Net fair value of assets acquired/Total purchase price		$ 893,335