Condensed Consolidated Statements of Operations (USD $)	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Income Statement [Abstract]
Net sales	$ 3,153,607	$ 2,284,552
Cost of sales	1,704,647	1,298,143
Gross profit	1,448,960	986,409
Operating expenses:
Selling, general and administrative expenses	2,684,478	1,953,698
Loss from operations	(1,235,518)	(967,289)
Other income (expense):
Interest income	2,548	1,162
Interest expense	(317,342)	(105,152)
Total other expense	(314,794)	(103,990)
Net loss	(1,550,312)	(1,071,279)
Series B convertible contractual dividends	(65,271)	(61,000)
Series C redeemable deemed dividends	(92,916)
Loss attributable to common stockholders	$ (1,708,499)	$ (1,132,279)
Per share data:
Net loss per common share - basic and diluted	$ (0.15)	$ (0.10)
Contractual dividends	$ (0.01)	$ (0.01)
Deemed dividends	$ (0.01)
Net loss attributable to common stockholders per share – basic and diluted	$ (0.17)	$ (0.11)
Weighted average number of common shares outstanding - basic and diluted	10,191,353	10,487,046