Consolidated Statements of Stockholders' Equity (USD $)	Convertible Series A Preferred	Convertible Series B Preferred	Common Stock	Treasury Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Balance, Amount at Dec. 31, 2009	$ 108		$ 9,882		$ 2,735,851	$ (3,117,460)	$ (371,619)
Balance, in Shares at Dec. 31, 2009	107,501		9,881,767
Conversion of Series A Preferred Stock to common stock, in Shares	(107,501)		53,752
Conversion of Series A Preferred Stock to common stock, Amount	(108)		54		54
Issuance of Seried B Preferred stock, net of costs, in Shares		365,265
Issuance of Seried B Preferred stock, net of costs, Amount		365			3,131,775		3,132,140
Conversion of Convertible Debt into common stock, in Shares			343,415
Conversion of Convertible Debt into common stock, Amount			343		549,657		550,000
Debt Discount - convertible notes					304,037		304,037
Debt Discount - note payable					660,930		660,930
Stock-based compensation					490,765		490,765
Contractual dividends on Series B Convertible Preferred Stock						(33,992)	(33,992)
Deemed Dividends on Series B Convertible Preferred Stock					1,666,967	(1,666,967)
Issuance of common stock for cash, Amount
Net Loss						(3,691,674)	(3,691,674)
Balance, Amount at Dec. 31, 2010		365	10,279		9,540,036	(8,510,093)	1,040,587
Balance, in Shares at Dec. 31, 2010		365,265	10,278,934
Conversion of Convertible Debt into common stock, in Shares			144,618
Conversion of Convertible Debt into common stock, Amount			145		224,855		225,000
Debt Discount - convertible notes							1,131,303
Debt Discount - note payable					1,131,303		1,131,303
Purchase of treasury stock, in Shares				1,179,212
Purchase of treasury stock, Amount				(3,419,715)			(3,419,715)
Stock-based compensation					948,923		948,923
Issuance of Series B Preferred Stock as payment-in-kind for dividend, in Shares		3,597
Issuance of Series B Preferred Stock as payment-in-kind for dividend, Amount		4			33,988		33,992
Contractual dividends on Series B Convertible Preferred Stock						(244,001)	(244,001)
Cashless exercise of warrants into common stock, in Shares			14,135
Cashless exercise of warrants into common stock, Amount			14		(14)
Exercise of stock options into common stock, in shares			50,000
Exercise of stock options into common stock, Amount			50		39,950		40,000
Common stock issued in connection with acquisition of Hocks.com, in Shares			166,667
Common stock issued in connection with acquisition of Hocks.com, Amount			167		693,168		693,335
Deemed dividend on redeemable Series C Preferred Stock						(92,916)	(92,916)
Issuance of common stock for cash, in Shares			597,542
Issuance of common stock for cash, Amount			597		1,971,644		1,972,241
Cashless exercise of stock options into common stock, in Shares			31,934
Cashless exercise of stock options into common stock, Amount			32		(32)
Redeemable Series C Preferred Stock discount					526,522		526,522
Net Loss							(5,712,199)
Balance, Amount at Dec. 31, 2011		$ 369	$ 11,284	$ (3,419,715)	$ 15,110,343	$ (14,559,209)	$ (2,856,928)
Balance, in Shares at Dec. 31, 2011		368,862	11,283,830	1,179,212