Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Income Statement [Abstract]
Net sales	$ 10,363,293	$ 5,691,765
Cost of sales	5,845,525	3,450,021
Gross profit	4,517,768	2,241,744
Operating expenses:
Selling, general and administrative expenses	9,246,431	5,303,617
Loss from operations	(4,728,663)	(3,061,873)
Other income (expense):
Gain on settlement of accounts payable	32,210
Interest income	4,166	642
Interest expense	(1,021,112)	(679,330)
Gain on litigation settlement		48,887
Other income	1,200
Total other expense	(983,536)	(629,801)
Net loss	(5,712,199)	(3,691,674)
Contractual dividends	(244,001)	(33,992)
Deemed dividends	(92,916)	(1,666,967)
Loss attributable to common stockholders	$ (6,049,116)	$ (5,392,633)
Per share data:
Net Loss - Basic and diluted	$ (0.55)	$ (0.37)
Contractual dividends	$ (0.02)
Deemed dividends	$ (0.01)	$ (0.17)
Net loss attributable to common stockholders – basic and diluted	$ (0.58)	$ (0.54)
Weighted average number of common shares outstanding - Basic and diluted	10,397,667	10,068,575