Consolidated Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2011	Dec. 31, 2010
Statement of Financial Position [Abstract]
Website development costs, accumulated amortization	$ 200,396	$ 139,475
Intangible assets, accumulated amortization	90,794
Current Portion Convertible Notes Payable, deferred debt discount	275,388	9,658
Notes payable, deferred debt discount	576,741
Noncurrent Portion Convertible Notes Payable, deferred debt discount		600,354
Common stock, par value	$ 0.001	$ 0.001
Common stock, authorized	50,000,000	50,000,000
Common stock, shares issued	11,283,830	10,278,934
Common stock, shares outstanding	10,104,618	10,278,934
Treasury stock, shares	1,179,212
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, authorized	1,000,000	1,000,000
Series A Convertible preferred stock, shares designated	200,000	200,000
Series A Convertible preferred stock, shares issued
Series A Convertible preferred stock, shares outstanding
Series B Convertible preferred stock, shares designated	625,000	625,000
Series B Convertible preferred stock, shares issued	368,862	365,265
Series B Convertible preferred stock, shares outstanding	368,862	365,265
Series B Convertible preferred stock, aggregate liquidation preference	3,729,773	3,451,754
Redeemable Series C preferred stock, shares designated	10,000
Redeemable Series C preferred stock, shares issued	10,000
Redeemable Series C preferred stock, shares outstanding	10,000
Redeemable Series C preferred stock, aggregate liquidation preference	1,000,000
Discount on Redeemable Series C preferred stock	$ 433,606