Consolidated Balance Sheets (USD $)	Dec. 31, 2011	Dec. 31, 2010
Current assets
Cash	$ 40	$ 1,397,583
Accounts receivable, net	220,626	604,524
Inventory, net	553,897	374,519
Employee advances	298,707	51,429
Prepaid expenses and other current assets	54,480	126,708
Total current assets	1,127,750	2,554,763
Property and equipment, net	943,849	320,328
Website development costs, net of accumulated amortization of $200,396 and $139,475, respectively		60,921
Intangible assets, net of accumulated amortization of $90,794 as of December 31, 2011	602,541
Total assets	2,674,140	2,936,012
Current liabilities
Accounts payable – trade	1,547,657	807,481
Accounts payable – related parties	14,209	232,858
Cash overdraft	239,567
Accrued expenses and other current liabilities	549,011	240,098
Current portion of capital lease	3,346
Convertible notes, net of deferred debt discount of $275,388 and $9,658, respectively	724,612	215,342
Note payable and other advances – related parties	453,812
Total current liabilities	3,532,214	1,495,779
Long term liabilities
Convertible notes payable, net of deferred debt discount of $600,354 as of December 31, 2010		399,646
Notes payable, net of deferred debt discount of $576,741 as of December 31, 2011	1,423,259
Long term portion of capital lease	9,201
Total long term liabilities	1,432,460	399,646
Total liabilities	4,964,674	1,895,425
Commitments and contingencies
Redeemable preferred stock – Series C ; net of discount $433,606 as of December 31, 2011; 10,000 designated Series C: 10,000 issued and outstanding as of December 31, 2011(aggregate liquidation preference $1,000,000)	566,394
Preferred Stock par value $.001 per share; authorized 1,000,000 shares; issued and outstanding as of December 31, 2011 and 2010 as follows:
Convertible preferred stock - Series A –200,000 shares designated Series A; no shares issued and outstanding
Convertible preferred stock - Series B –625,000 shares designated Series B; 368,862 and 365,265 shares issued, and outstanding, respectively (aggregate liquidation preference $3,729,773 and $3,451,754, respectively)	369	365
Common stock – par value $.001 per share; authorized 50,000,000 shares; 11,283,830 and 10,278,934 shares issued, respectively and 10,104,618 and 10,278,934 shares outstanding, respectively	11,284	10,279
Additional paid-in capital	15,110,343	9,540,036
Treasury stock, at cost, 1,179,212 shares as of December 31, 2011	(3,419,715)
Accumulated deficit	(14,559,209)	(8,510,093)
Total stockholders’(deficiency) equity	(2,856,928)	1,040,587
Total liabilities and stockholders’ (deficiency) equity	$ 2,674,140	$ 2,936,012