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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Revenue $ 1,759,635 $ 2,296,573
Costs of sales 1,522,421 2,285,450
Gross margin 237,214 11,123
Operating expenses:    
Product development and quality management 218,223 235,479
Marketing and sales 244,929 138,772
General and administrative 718,111 835,391
Total operating costs and expenses 1,181,263 1,209,642
Loss from operations (944,049) (1,198,519)
Other expenses:    
Interest expense 172,404 37,974
Amortization of debt discount 143,891 170,082
Change in fair value of derivative liabilities 5,609,724 2,995
Total other expenses 5,926,019 211,051
Net loss (6,870,068) (1,409,570)
Accretion of preferred stock dividends and beneficial conversion feature (410,830) (345,526)
Net loss attributable to common shareholders $ (7,280,898) $ (1,755,096)
Weighted average common shares - basic and diluted 28,862,062 25,630,321
Basic and diluted net loss per share $ (0.25) $ (0.07)