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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Revenue $ 800,007 $ 698,758 $ 4,892,802 $ 2,187,379
Costs of sales 787,078 622,254 4,828,647 2,102,515
Gross margin 12,929 76,504 64,155 84,864
Operating expenses:        
Product development and quality management 320,137 129,771 883,979 296,408
Marketing and sales 362,851 103,401 749,913 167,076
General and administrative 581,561 1,273,850 2,788,381 5,160,523
Total operating costs and expenses 1,264,549 1,507,022 4,422,273 5,624,007
Loss from operations (1,251,620) (1,430,518) (4,358,118) (5,539,143)
Other expenses:        
Interest expense 108,395 26,714 241,944 123,818
Amortization of debt discount   69,029 373,553 436,457
Loss on debt extinguishment       1,350,000
Fair value of bonus warrants at debt extinguishment       797,185
Change in fair value of derivative liabilities (445,684) 2,327,601 (919,361) 1,968,040
Total other expenses (337,289) 2,423,344 (303,864) 4,675,500
Net loss (914,331) (3,853,862) (4,054,254) (10,214,643)
Accretion of preferred stock dividends and beneficial conversion feature (438,922) (207,097) (1,262,126) (414,653)
Net loss attributable to common shareholders $ (1,353,253) $ (4,060,959) $ (5,316,380) $ (10,629,296)
Weighted average common shares - basic and diluted 26,766,317 24,715,584 26,157,795 24,091,129
Basic and diluted net loss per share $ (0.05) $ (0.16) $ (0.20) $ (0.44)