Summary of Significant Accounting Policies - Additional Information (Detail) (USD $)	3 Months Ended		9 Months Ended								9 Months Ended
	Sep. 30, 2012 Entity	Sep. 30, 2011	Sep. 30, 2012 Entity	Sep. 30, 2011	Dec. 31, 2011	Apr. 30, 2011	Sep. 30, 2012 Limited Number Of Customers Member	Sep. 30, 2012 Bank One	Sep. 30, 2012 Redeemable Common Stock	Dec. 31, 2011 Redeemable Common Stock	Sep. 30, 2012 Minimum	Sep. 30, 2012 Maximum	Mar. 20, 2008 Analytic Survey, Inc.
Summary Of Significant Accounting Policies [Line Items]
Percentage of issued and outstanding common stock acquired at merger													90.70%
Property and equipment, estimated useful lives											2 years	20 years
Depreciation expense	$ 16,972	$ 22,915	$ 90,163	$ 92,619
Reserved for doubtful receivables	0
Allowance for doubtful accounts	119,396		119,396		32,731
Potential common shares issuable			56,400,000
Number of banks where cash is maintained	2		2
Cash, insured limit								1,700,000
Accounts receivable	0		0				371,400
Temporary Equity, issued						759,773				250,000
Working capital	2,000,000		2,000,000
Stockholders' deficit	(6,993,655)	(5,890,406)	(6,993,655)	(5,890,406)	(5,235,863)
Accumulated losses	$ (33,700,188)	$ (28,897,251)	$ (33,700,188)	$ (28,897,251)	$ (29,645,934)