Summary of Significant Accounting Policies - Additional Information (Detail) (USD $)	3 Months Ended		6 Months Ended						6 Months Ended
	Jun. 30, 2012 Entity	Jun. 30, 2011	Jun. 30, 2012 Entity	Jun. 30, 2011	Dec. 31, 2011	Apr. 30, 2011	Jun. 30, 2012 Bank One	Dec. 31, 2011 Redeemable Common Stock	Jun. 30, 2012 Minimum	Jun. 30, 2012 Maximum	Mar. 20, 2008 Analytic Survey, Inc.
Summary Of Significant Accounting Policies [Line Items]
Percentage of issued and outstanding common stock acquired at merger											90.70%
Property and equipment, estimated useful lives									2 years	20 years
Depreciation expense	$ 38,947	$ 29,620	$ 73,191	$ 69,704
Reserved for doubtful receivables	100,415
Allowance for doubtful accounts	133,146		133,146		32,731
Potential common shares issuable			23,400,000
Number of banks where cash is maintained	2		2
Cash, insured limit							250,000
Cash in bank							2,100,000
Accounts receivable	1,000,000		1,000,000
Temporary Equity, issued						759,773		250,000
Working capital	1,900,000		1,900,000
Stockholders' deficit	(5,916,083)		(5,916,083)		(5,235,863)
Accumulated losses	$ (32,785,857)		$ (32,785,857)		$ (29,645,934)