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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
9 Months Ended
Sep. 30, 2012
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        There were no material changes to the summary of significant accounting policies disclosed in Note 2 to the Company's Annual Report on Form 10-K for the year ended December 31, 2011.

        Fair Value Measurements—The Company considers warrants that are not indexed to the Company's own stock to be classified as Level 3 in the fair value hierarchy. Level 3 valuations are based on inputs that are unobservable and significant to the overall fair value measurement. The degree of judgment exercised in determining fair value is greatest for instruments categorized in Level 3. During the nine months ended September 30, 2012, the Company did not grant any warrants not indexed to the Company's own stock. During the nine months ended September 30, 2011, the Company granted 309,670 warrants at a weighted average exercise price of $8.54. The following table presents the change in Level 3 liabilities:

 
  Nine Months Ended
September 30,
 
 
  2012   2011  

Balance at January 1

  $ 687,580   $ 1,674,170  

Warrants issued

        1,552,707  

Fair value adjustment

    (494,986 )   (193,471 )
           

Balance at September 30

  $ 192,594   $ 3,033,406  

        The fair value of these warrants was derived using the Black-Scholes pricing model. The most significant input to the model is the Company's stock price, which the Company estimated to be $2.00 and $8.70 at September 30, 2012 and 2011, respectively; however, a 1% increase or decrease in this input would not result in a material change in estimate.

        The Company's financial instruments consist principally of accounts receivable, accounts payable and debt. The Company classifies its outstanding debt as Level 2 in the fair value hierarchy and estimates that its carrying value approximated fair value as of September 30, 2012. This estimate is based on acceptable valuation methodologies which use market data of similarly sized and situated debt issuers.

        Recently Issued Accounting Pronouncements—In the normal course of business, the Company evaluates all new accounting pronouncements issued by the Financial Accounting Standards Board, Securities and Exchange Commission, Emerging Issues Task Force, American Institute of Certified Public Accountants and other authoritative accounting bodies to determine the potential impact they may have on the Company's consolidated financial statements. Based upon this review, management does not expect any of the recently issued accounting pronouncements to have a material impact on the Company's condensed consolidated financial statements.