NET LOSS PER COMMON SHARE DATA (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
NET LOSS PER COMMON SHARE DATA
Net loss	$ (3,059,137)	$ (2,329,419)	$ (8,778,319)	$ (6,475,088)
Loss on deemed Preferred Stock redemption				(6,906,566)
Net loss attributable to common stockholders	$ (3,059,137)	$ (2,329,419)	$ (8,778,319)	$ (13,381,654)
Denominator:
Weighted-average common shares outstanding	8,005,820	2,164,607	7,872,767	2,164,100
Basic and diluted net loss per common share (in dollars per share)	$ (0.38)	$ (1.08)	$ (1.12)	$ (6.18)
Number of shares underlying exercisable options			100,000
Nominal price per share of exercisable options (in dollars per share)	$ 0.02		$ 0.02
Common stock issued upon exercise of options included in weighted-average common shares outstanding			100,000