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NET LOSS PER COMMON SHARE DATA (Tables)
9 Months Ended
Sep. 30, 2012
NET LOSS PER COMMON SHARE DATA  
Schedule of computation of basic and diluted net loss attributable to common stockholders per common share, as well as a reconciliation of the numerator and denominator used in the computation

  Three Months Ended
September 30,
  Nine Months Ended
September 30,
 
 
  2012   2011   2012   2011  

Net loss

  $ (3,059,137 ) $ (2,329,419 ) $ (8,778,319 ) $ (6,475,088 )

Loss on deemed Preferred Stock redemption

              $ (6,906,566 )
                   

Net loss attributable to common stockholders

  $ (3,059,137 ) $ (2,329,419 ) $ (8,778,319 )   (13,381,654 )

Denominator:

                         

Weighted-average common shares outstanding

    8,005,820     2,164,607     7,872,767     2,164,100  

Basic and diluted net loss per common share

  $ (0.38 ) $ (1.08 ) $ (1.12 ) $ (6.18 )
                   
Schedule of equivalent shares excluded from the calculation of diluted loss per share as their impact would have been anti-dilutive
  Nine Months Ended
September 30,
 
 
  2012   2011  

Options to purchase common stock

    913,333     2,101,774  

Warrants

    2,215,680     736,249  

Restricted stock

    122,667     191,167  

Convertible preferred stock (as converted basis)

        1,448,314