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SEGMENT INFORMATION
9 Months Ended
Sep. 30, 2013
Segment Reporting [Abstract]  
SEGMENT INFORMATION

12. SEGMENT INFORMATION

 

The Company operates in one reportable segment— as a medical device company that designs, manufactures and sells non-invasive cellular imaging devices that assist physicians in the early detection of disease. The Company’s chief operating decision maker reviews financial information for the Company as a whole for purposes of allocating resources and evaluating financial performance. Substantially all long-lived assets of the Company are in the United States. Sales for each significant geographical area are as follows:

 

    Three Months Ended 
September 30,
    Nine Months Ended 
September 30,
 
    2013     2012     2013     2012  
    Product 
Sales
    %     Product 
Sales
    %     Product 
Sales
    %     Product 
Sales
    %  
    (in millions)           (in millions)           (in millions)           (in millions)        
                                                 
North America   $ 0.1       9 %   $ 0.1       16 %   $ 0.6       25 %   $ 0.3       23 %
Europe     0.5       67 %     0.0       5 %     1.1       47 %     0.3       26 %
Asia     0.1       18 %     0.3       69 %     0.5       22 %     0.5       36 %
Latin America     0.0       6 %     0.0       10 %     0.1       6 %     0.2       15 %
Total   $ 0.7       100 %   $ 0.4       100 %   $ 2.3       100 %   $ 1.3       100 %