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SEGMENT INFORMATION
6 Months Ended
Jun. 30, 2013
Segment Reporting [Abstract]  
SEGMENT INFORMATION
10. SEGMENT INFORMATION

 

The Company operates in one reportable segment — as a medical device company that designs, manufactures and sells non-invasive cellular imaging devices that assist physicians in the early detection of disease. The Company’s chief operating decision maker reviews financial information for the Company as a whole for purposes of allocating resources and evaluating financial performance. Substantially all long-lived assets of the Company are in the United States. Sales for each significant geographical area are as follows:
 

Three months Ended
June 30,
Six months Ended
June 30,
2013 2012 2013 2012
Product
Sales
% Product
Sales
% Product
Sales
% Product
Sales
%
(in millions) (in millions) (in millions) (in millions)
North America $ 0.1 27 % $ 0.1 14 % $ 0.5 28 % $ 0.2 26 %
Europe 0.3 50 % 0.1 23 % 0.6 41 % 0.3 37 %
Asia 0.1 23 % 0.2 36 % 0.4 24 % 0.2 20 %
Latin America 0 % 0.2 27 % 0.1 7 % 0.2 17 %
Total $ 0.5 100 % $ 0.6 100 % $ 1.6 100 % $ 0.9 100 %