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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
3 Months Ended
Mar. 31, 2013
Accounting Policies [Abstract]  
Fair Value Measurements

Fair Value Measurements — The Company considers warrants that are not indexed to the Company’s own stock to be classified as Level 3 in the fair value hierarchy. Level 3 valuations are based on inputs that are unobservable and significant to the overall fair value measurement. The degree of judgment exercised in determining fair value is greatest for instruments categorized in Level 3. During the three months ended March 31, 2013 and 2012, the Company did not grant any warrants not indexed to the Company’s own stock. The following table presents the change in Level 3 liabilities:

 

    Three Months Ended  
    March 31,  
    2013     2012  
             
Balance at January 1   $ 61,808     $ 687,580  
Fair value adjustment     (24,006 )     (47,258 )
Balance at March 31   $ 37,802     $ 640,322  

 

The fair value of these warrants was derived using the Black-Scholes pricing model.  The most significant input to the model is the Company’s stock price, which the Company estimated to be $1.25 and $3.35 at March 31, 2013 and 2012, respectively; however, a 1% increase or decrease in this input would not result in a material change in estimate.

 

The Company’s financial instruments consist principally of accounts receivable, accounts payable and debt. The Company classifies its outstanding debt as Level 2 in the fair value hierarchy and estimated that its carrying value approximated fair value as of March 31, 2013. This estimate is based on acceptable valuation methodologies which use market data of similarly sized and situated debt issuers.

 

Recently Issued Accounting Pronouncements
Recently Issued Accounting Pronouncements—In the normal course of business, the Company evaluates all new accounting pronouncements issued by the Financial Accounting Standards Board, Securities and Exchange Commission, Emerging Issues Task Force, American Institute of Certified Public Accountants and other authoritative accounting bodies to determine the potential impact they may have on the Company's Consolidated Financial Statements. Based upon this review, management does not expect any of the recently issued accounting pronouncements to have a material impact on the Company's consolidated financial statements.