8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): July 27, 2004

                         Commission File Number 1-14959

                                BRADY CORPORATION
             (Exact name of registrant as specified in its charter)


               Wisconsin                                39-0971239
       (State of Incorporation)              (IRS Employer Identification No.)


                            6555 West Good Hope Road
                           Milwaukee, Wisconsin 53223
              (Address of Principal Executive Offices and Zip Code)


                                 (414) 358-6600
                         (Registrant's Telephone Number)










Item 5.  OTHER EVENTS AND REGULATION FD DISCLOSURE


On July 27, 2004, Brady Corporation announced that it is increasing guidance for
fiscal 2005 to $725 to $745 million in sales with net income of $56 to $59
million and earnings per diluted Class A Common Share of $2.28 to $2.40. These
estimates include the Company's acquisition of Emed Co. in the fiscal 2004
fourth quarter.

The Company expects Emed will add about $55 million in sales with accretion of
between $0.25 and $0.30 per share in fiscal 2005. In addition, in Fiscal 2004
Emed is expected to contribute approximately an additional $10 million to the
Company's previous top line guidance of $645 to $655 million. The Company
continues to estimate net income of $47 to $49 million for Fiscal 2004.

Further information is included in Brady's press release filed as Exhibit 99 to
this report and incorporated herein by reference.

                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                             BRADY CORPORATION


Date: July 29, 2004                          /s/ David Mathieson
                                             -----------------------------------
                                             David Mathieson
                                             Vice President &
                                             Chief Financial Officer




                                  EXHIBIT INDEX

EXHIBIT
NUMBER                 DESCRIPTION
- -------                -----------


99                    Press Release of Brady Corporation dated July 27, 2004.

EX-99

For more information contact:
Barbara Bolens  414-438-6940


FOR IMMEDIATE RELEASE

BRADY CORPORATION INCREASES F'05 GUIDANCE


MILWAUKEE (July 27, 2004) -- Brady Corporation (NYSE:BRC), a world leader in
identification products announced today that it is increasing guidance for
fiscal 2005 to $725 to $745 million in sales with net income of $56 to $59
million and earnings per diluted Class A Common Share of $2.28 to $2.40. These
estimates include the Company's acquisition of Emed Co. in the fiscal 2004
fourth quarter.

        "In fiscal 2005, we plan to increase our investment in research and
development by focusing on specific programs which will provide new products and
increased capability to support our organic growth plans," said Frank Jaehnert,
Brady president and chief executive officer. "We also intend to continue our
focus on acquisitions and our cost control efforts, in particular relating to
our Selling, General and Administrative costs."

     "Now that we have completed our financing package and finalized the
integration and operating plans for Emed, we can better estimate the impact this
will have on our results. We expect Emed will add about $55 million in sales
with accretion of between $0.25 to $0.30 per share in fiscal 2005," said David
Mathieson, Brady vice president and chief financial officer. "In addition, in
F'04 we expect Emed to contribute approximately an additional $10 million to our
previous top line guidance of $645 to $655 million, and we continue to estimate
net income of $47 to $49 million for F'04."

     Brady will announce its fiscal 2004 fourth quarter and year-end results on
September 15, 2004.

     Brady is an international manufacturer and marketer of identification and
materials solutions, with products including labels, signs precision die-cut
materials, printing systems, software, and label-application and data-collection
systems for electronics, telecommunications, manufacturing, electrical and a
variety of other markets. Founded in 1914, Brady is headquartered in Milwaukee
and employs about 4,000 people in operations in the United States, Europe,
Asia/Pacific, Latin America and Canada. More information is available on the
Internet at www.bradycorp.com.

                                      ###

This news release contains forward-looking information, as defined in the
Private Securities Litigation Reform Act of 1995. Forward-looking information
in this release involves risks and uncertainties, including, but not limited to,
domestic and international economic conditions and growth rates; fluctuations in
currency exchange rates for international currencies versus the U.S. Dollar; the
successful implementation of a new enterprise-resource-planning system; the
ability of the company to acquire, integrate and achieve anticipated synergies
from new businesses; the ability of the company to adjust its cost structure to
changes in levels of sales and product mix in a timely manner; variations in the
economic or political conditions in the countries in which the company does
business; technology changes; and the continued availability of sources of
supply. Brady cautions that forward-looking statements are not guarantees,
since there are inherent difficulties in predicting future results, and that
actual results could differ materially from those expressed or implied in
forward-looking statements.