Exhibit 99.1


For more information contact:
Barbara Bolens (414) 438-6940


BRADY CORPORATION SENIOR VICE PRESIDENT AND CHIEF FINANCIAL OFFICER DAVID
SCHROEDER ANNOUNCES PLANS TO LEAVE COMPANY

MILWAUKEE (October 20, 2003)--Brady Corporation (NYSE:BRC), a world leader in
identification solutions, announced today that Senior Vice President and Chief
Financial Officer David Schroeder has decided to leave Brady Corporation to
pursue other interests. He plans to remain in his current role until a successor
is named and throughout an appropriate transition period, but no later than May
2004.

            "Dave Schroeder has been a valued member of Brady's senior executive
management team, and has made many significant contributions that enhanced the
company's global positioning and competitiveness, " said Brady President and
Chief Executive Officer Frank M. Jaehnert. "We appreciate his desire to now
follow a career path outside of Brady, and wish him all the best in his future
endeavors."

            Schroeder, 48, joined Brady in June 1991 as general manager of the
then Industrial Products Division, and served as Vice President of the
Identification Solutions & Specialty Tapes Group from 1995 to 2002, when he was
appointed CFO and President of Brady Technologies. Prior to joining Brady, he
was President and CEO of Uniroyal Adhesives & Sealants in Hammond, Indiana.

            "While it is difficult to leave Brady after 12 great years, my
current interests are leading me to explore new opportunities and challenges,"
said Schroeder. "Brady has strong leadership and a great finance team in place
to facilitate a seamless transition to a new CFO."

            Brady Corporation is an international manufacturer and marketer of
complete identification solutions and specialty materials, with products
including high-performance labels and signs, printing systems and software,
label-application and data-collection systems, safety devices and precision






die-cut materials for electronics, telecommunication, manufacturing, electrical,
construction, education and a variety of other markets. Founded in 1914, Brady
is headquartered in Milwaukee and employs more than 3,000 people in operations
in the United States, Europe, Asia/Pacific, Latin America and Canada. Brady's
fiscal 2003 sales were approximately $555 million. More information is available
on the Internet at www.bradycorp.com.

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