10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q

þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended October 31, 2010

OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period from                      to                     

Commission File Number 1-14959

BRADY CORPORATION

(Exact name of registrant as specified in its charter)

Wisconsin	39-0178960
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

6555 West Good Hope Road, Milwaukee, Wisconsin 53223

(Address of principal executive offices)
(Zip Code)

(414) 358-6600
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer þ Accelerated filer o Non-accelerated filer o Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ

APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

As of December 2, 2010, there were outstanding 49,031,965 shares of Class A Nonvoting Common Stock and 3,538,628 shares of Class B Voting Common Stock. The Class B Voting Common Stock, all of which is held by affiliates of the Registrant, is the only voting stock.

FORM 10-Q
BRADY CORPORATION
INDEX

	Page
PART I. Financial Information
Item 1. Financial Statements (Unaudited)		3
Condensed Consolidated Balance Sheets		3
Condensed Consolidated Statements of Income		4
Condensed Consolidated Statements of Cash Flows		5
Notes to Condensed Consolidated Financial Statements		6
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations		16
Item 3. Quantitative and Qualitative Disclosures About Market Risk		23
Item 4. Controls and Procedures		23
PART II. Other Information		24
Item 6. Exhibits		24
Signatures		24
Exhibit 31.1
Exhibit 31.2
Exhibit 32.1
Exhibit 32.2
EX-101 INSTANCE DOCUMENT
EX-101 SCHEMA DOCUMENT
EX-101 CALCULATION LINKBASE DOCUMENT
EX-101 LABELS LINKBASE DOCUMENT
EX-101 PRESENTATION LINKBASE DOCUMENT
EX-101 DEFINITION LINKBASE DOCUMENT

2

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

BRADY CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
(DOLLARS IN THOUSANDS)

	October 31, 2010			July 31, 2010
	(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	326,100		$	314,840
Accounts receivable — net		242,207			221,621
Inventories:
Finished products		53,935			52,906
Work-in-process		15,781			13,146
Raw materials and supplies		31,479			28,620
Total inventories		101,195			94,672
Prepaid expenses and other current assets		38,017			37,839
Total current assets		707,519			668,972
Other assets:
Goodwill		786,203			768,600
Other intangible assets		101,070			103,546
Deferred income taxes		46,874			39,103
Other		21,261			20,808
Property, plant and equipment:
Cost:
Land		6,346			6,265
Buildings and improvements		102,781			101,138
Machinery and equipment		295,605			289,727
Construction in progress		11,026			9,873
		415,758			407,003
Less accumulated depreciation		273,437			261,501
Property, plant and equipment — net		142,321			145,502
Total	$	1,805,248		$	1,746,531
LIABILITIES AND STOCKHOLDERS’ INVESTMENT
Current liabilities:
Accounts payable	$	95,513		$	96,702
Wages and amounts withheld from employees		51,577			67,285
Taxes, other than income taxes		7,993			7,537
Accrued income taxes		19,975			10,138
Other current liabilities		54,804			50,862
Short-term borrowings and current maturities on long-term obligations		61,264			61,264
Total current liabilities		291,126			293,788
Long-term obligations, less current maturities		389,660			382,940
Other liabilities		67,243			64,776
Total liabilities		748,029			741,504
Stockholders’ investment:
Class A nonvoting common stock — Issued 51,261,487 and 51,261,487 shares, respectively and outstanding 48,981,331 and 48,875,716 shares, respectively		513			513
Class B voting common stock — Issued and outstanding 3,538,628 shares		35			35
Additional paid-in capital		306,474			304,205
Earnings retained in the business		735,368			718,512
Treasury stock — 1,970,156 and 2,175,771 shares, respectively of Class A nonvoting common stock, at cost		(60,208	)		(66,314	)
Accumulated other comprehensive income		80,212			50,905
Other		(5,175	)		(2,829	)
Total stockholders’ investment		1,057,219			1,005,027
Total	$	1,805,248		$	1,746,531

See Notes to Condensed Consolidated Financial Statements.

3

BRADY CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(Dollars in Thousands, Except Per Share Amounts)

	Three Months Ended October 31,
	(Unaudited)
							Percentage
	2010			2009			Change
Net sales	$	329,588		$	318,486			3.5	%
Cost of products sold		165,076			161,043			2.5	%
Gross margin		164,512			157,443			4.5	%
Operating expenses:
Research and development		9,944			9,609			3.5	%
Selling, general and administrative		109,324			108,676			0.6	%
Restructuring charge		3,641			3,601			1.1	%
Total operating expenses		122,909			121,886			0.8	%
Operating income		41,603			35,557			17.0	%
Other income (expense):
Investment and other income —net		290			48			504.2	%
Interest expense		(5,687	)		(5,162	)		10.2	%
Income before income taxes		36,206			30,443			18.9	%
Income taxes		9,925			8,775			13.1	%
Net income	$	26,281		$	21,668			21.3	%
Per Class A Nonvoting Common Share:
Basic net income	$	0.50		$	0.41			22.0	%
Diluted net income	$	0.50		$	0.41			22.0	%
Dividends	$	0.18		$	0.175			2.9	%
Per Class B Voting Common Share:
Basic net income	$	0.48		$	0.40			20.0	%
Diluted net income	$	0.48		$	0.39			23.1	%
Dividends	$	0.163		$	0.158			3.2	%
Weighted average common shares outstanding (in thousands):
Basic		52,448			52,337
Diluted		52,810			52,943

See Notes to Condensed Consolidated Financial Statements.

4

BRADY CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollars in Thousands)

	Three Months Ended
	October 31,
	(Unaudited)
	2010			2009
Operating activities:
Net income	$	26,281		$	21,668
Adjustments to reconcile net income to net cash provided by (used in) operating activities:
Depreciation and amortization		12,594			13,817
Deferred income taxes		(4,849	)		(2,985	)
Non-cash portion of stock-based compensation expense		4,069			2,952
Non-cash portion of restructuring		951			288
Changes in operating assets and liabilities (net of effects of business acquisitions):
Accounts receivable		(13,614	)		(28,818	)
Inventories		(3,689	)		3,144
Prepaid expenses and other assets		1,078			(657	)
Accounts payable and other liabilities		(16,909	)		19,801
Income taxes		10,245			4,626
Net cash provided by operating activities		16,157			33,836
Investing activities:
Acquisition of business, net of cash acquired		—			(1,840	)
Purchases of property, plant and equipment		(2,810	)		(9,001	)
Other		(908	)		80
Net cash used in investing activities		(3,718	)		(10,761	)
Financing activities:
Payment of dividends		(9,424	)		(8,578	)
Proceeds from issuance of common stock		2,105			716
Net income tax benefit from the exercise of stock options and deferred compensation		(146	)		173
Net cash used in financing activities		(7,465	)		(7,689	)
Effect of exchange rate changes on cash		6,286			4,096
Net increase in cash and cash equivalents		11,260			19,482
Cash and cash equivalents, beginning of period		314,840			188,156
Cash and cash equivalents, end of period	$	326,100		$	207,638
Supplemental disclosures of cash flow information:
Cash paid during the period for:
Interest, net of capitalized interest	$	7,211		$	7,904
Income taxes, net of refunds		5,907			8,393
Acquisitions:
Fair value of assets acquired, net of cash	$	—		$	1,104
Liabilities assumed		—			(42	)
Goodwill		—			778
Net cash paid for acquisitions	$	—		$	1,840

See Notes to Condensed Consolidated Financial Statements.

5

BRADY CORPORATION AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Three Months Ended October 31, 2010
(Unaudited)
(In thousands, except share and per share amounts)

NOTE A — Basis of Presentation

The condensed consolidated financial statements included herein have been prepared by Brady Corporation and subsidiaries (the “Company” or “Brady”) without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. In the opinion of the Company, the foregoing statements contain all adjustments, consisting only of normal recurring adjustments necessary to present fairly the financial position of the Company as of October 31, 2010 and July 3l, 2010, and its results of operations and cash flows for the three months ended October 31, 2010 and 2009. The condensed consolidated balance sheet as of July 31, 2010 has been derived from the audited consolidated financial statements of that date. The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts therein. Due to the inherent uncertainty involved in making estimates, actual results in future periods may differ from the estimates.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to rules and regulations of the Securities and Exchange Commission. Accordingly, the condensed consolidated financial statements do not include all of the information and footnotes required by GAAP for complete financial statement presentation. It is suggested that these condensed consolidated financial statements be read in conjunction with the consolidated financial statements and the notes thereto included in the Company’s latest annual report on Form 10-K for the year ended July 31, 2010.

The Company has reclassified certain prior year financial statement amounts to conform to their current year presentation. The operating activities including “Other,” “Other liabilities,” and “Accounts payable and accrued liabilities”, which were previously disclosed as single line items, have been combined and reported as “Accounts payable and other liabilities” on the Condensed Consolidated Statement of Cash Flows for the three months ended October 31, 2009. These reclassifications had no effect on total assets, net income, or earnings per share.

NOTE B — Goodwill and Intangible Assets

Changes in the carrying amount of goodwill for the quarter ended October 31, 2010, are as follows:

	Americas		Europe		Asia-Pacific		Total
Balance as of July 31, 2010	$	425,018	$	163,189	$	180,393	$	768,600
Current year acquisitions		—		—		—		—
Translation adjustments		825		9,727		7,051		17,603
Balance as of October 31, 2010	$	425,843	$	172,916	$	187,444	$	786,203

Goodwill increased $17,603 during the three months ended October 31, 2010 due to the effects of foreign currency translation. Goodwill at October 31, 2010 and July 31, 2010 did not include any accumulated impairment losses.

6

Other intangible assets include patents, trademarks, customer relationships, non-compete agreements and other intangible assets with finite lives being amortized in accordance with the accounting guidance for other intangible assets. The net book value of these assets was as follows:

	October 31, 2010									July 31, 2010
	Weighted									Weighted
	Average									Average
	Amortization		Gross							Amortization		Gross
	Period		Carrying		Accumulated			Net Book		Period		Carrying		Accumulated			Net Book
	(Years)		Amount		Amortization			Value		(Years)		Amount		Amortization			Value
Amortized other intangible assets:
Patents		5	$	9,449	$	(8,046	)	$	1,403		5	$	9,314	$	(7,855	)	$	1,459
Trademarks and other		7		9,144		(6,042	)		3,102		7		8,823		(5,685	)		3,138
Customer relationships		7		157,297		(102,886	)		54,411		7		152,720		(95,996	)		56,724
Non-compete agreements		4		12,454		(11,763	)		691		4		11,930		(11,059	)		871
Other		4		3,311		(3,298	)		13		4		3,309		(3,297	)		12
Unamortized other intangible assets:
Trademarks		N/A		41,450		—			41,450		N/A		41,342		—			41,342
Total			$	233,105	$	(132,035	)	$	101,070			$	227,438	$	(123,892	)	$	103,546

The value of goodwill and other intangible assets in the Condensed Consolidated Financial Statements at October 31, 2010 differs from the value assigned to them in the allocation of purchase price due to the effect of fluctuations in the exchange rates used to translate the financial statements into the United States Dollar between the date of acquisition and October 31, 2010.

Amortization expense on intangible assets was $5,147 and $5,607 for the three-month periods ended October 31, 2010 and 2009, respectively. The amortization over each of the next five fiscal years is projected to be $20,808, $13,645, $10,340, $5,395 and $5,001 for the years ending July 31, 2011, 2012, 2013, 2014 and 2015, respectively.

NOTE C — Comprehensive Income

Total comprehensive income for the periods presented was as follows:

	Three Months Ended
	October 31, 2010			October 31, 2009
Net Income	$	26,281		$	21,668
Unrealized (loss) gain on cash flow hedges		(725	)		(364	)
Amortization of gain on post-retirement medical, dental and vision plan		(63	)		(82	)
Foreign currency translation adjustments (1)		30,095			24,618
Total comprehensive income	$	55,588		$	45,840

(1) The cumulative translation adjustment in the table above includes the revaluation of the Euro-denominated debt of $6,720 for the three months ended October 31, 2010.

The increase in total comprehensive income for the quarter ended October 31, 2010 as compared to October 31, 2009 was primarily due to the depreciation of the U.S. dollar against other currencies and net income.

NOTE D — Net Income per Common Share

In June 2008, the FASB issued accounting guidance addressing whether instruments granted in share-based payment transactions are participating securities prior to vesting, and therefore need to be included in the earnings allocation in computing earnings per share. This guidance requires that all outstanding unvested share-based payment awards that contain rights to non-forfeitable dividends be considered participating securities in undistributed earnings with common shareholders. The Company adopted the guidance during the first quarter of fiscal 2010. As a result, the dividends on the Company’s performance-based restricted shares are included in the basic EPS calculations for the respective periods presented.

7

Reconciliations of the numerator and denominator of the basic and diluted per share computations for the Company’s Class A and Class B common stock are summarized as follows:

	Three Months Ended
	October 31,
	2010			2009
Numerator: (in thousands)
Net income	$	26,281		$	21,668
Less:
Restricted stock dividends		(56	)		(37	)
Numerator for basic and diluted Class A net income per share	$	26,225		$	21,631
Less:
Preferential dividends		(820	)		(816	)
Preferential dividends on dilutive stock options		(6	)		(11	)
Numerator for basic and diluted Class B net income per share	$	25,399		$	20,804
Denominator: (in thousands)
Denominator for basic net income per share for both Class A and Class B		52,448			52,337
Plus: Effect of dilutive stock options		362			606
Denominator for diluted net income per share for both Class A and Class B		52,810			52,943
Class A Nonvoting Common Stock net income per share:
Basic	$	0.50		$	0.41
Diluted	$	0.50		$	0.41
Class B Voting Common Stock net income per share:
Basic	$	0.48		$	0.40
Diluted	$	0.48		$	0.39

Options to purchase approximately 3,636,000 and 2,360,000 shares of Class A Nonvoting Common Stock were not included in the computation of diluted net income per share for the quarters ended October 31, 2010 and 2009, respectively, because the option exercise price was greater than the average market price of the common shares and, therefore, the effect would be anti-dilutive.

NOTE E — Segment Information

The Company evaluates short-term segment performance based on segment profit or loss and customer sales. Corporate long-term performance is evaluated based on shareholder value enhancement (“SVE”), which incorporates the cost of capital as a hurdle rate for capital expenditures, new product development, and acquisitions. Segment profit or loss does not include certain administrative costs, such as the cost of finance, information technology and human resources, which are managed as global functions. Restructuring charges, stock options, interest, investment and other income and income taxes are also excluded when evaluating performance.

The Company is organized and managed on a geographic basis by region. Each of these regions, Americas, Europe and Asia-Pacific, has a President that reports directly to the Company’s chief operating decision maker, its Chief Executive Officer. Each region has its own distinct operations, is managed by its own management team, maintains its own financial reports and is evaluated based on regional segment profit. The Company has determined that these regions comprise its operating and reportable segments based on the information used by the Chief Executive Officer to allocate resources and assess performance.

Intersegment sales and transfers are recorded at cost plus a standard percentage markup. Intercompany profit is eliminated in consolidation. It is not practicable to disclose enterprise-wide revenue from external customers on the basis of product or service.

Following is a summary of segment information for the three months ended October 31, 2010 and 2009:

									Corporate
									and
	Americas		Europe		Asia-Pacific		Total Region		Eliminations			Totals
Three months ended October 31, 2010:
Revenues from external customers	$	145,988	$	92,050	$	91,550	$	329,588	$	—		$	329,588
Intersegment revenues		9,748		893		5,946		16,587		(16,587	)		—
Segment profit		39,359		24,061		16,829		80,249		(3,436	)		76,813
Three months ended October 31, 2009:
Revenues from external customers	$	136,239	$	94,335	$	87,912	$	318,486	$	—		$	318,486
Intersegment revenues		13,434		1,755		3,969		19,158		(19,158	)		—
Segment profit		32,801		24,862		15,127		72,790		(2,920	)		69,870

8

Following is a reconciliation of segment profit to net income for the three months ended October 31, 2010 and 2009:

	Three months ended:
	October 31,
	2010			2009
Total profit from reportable segments	$	80,249		$	72,790
Corporate and eliminations		(3,436	)		(2,920	)
Unallocated amounts:
Administrative costs		(31,569	)		(30,712	)
Restructuring charge		(3,641	)		(3,601	)
Investment and other income		290			48
Interest expense		(5,687	)		(5,162	)
Income before income taxes		36,206			30,443
Income taxes		(9,925	)		(8,775	)
Net income	$	26,281		$	21,668

NOTE F — Stock-Based Compensation

The Company has an incentive stock plan under which the Board of Directors may grant nonqualified stock options to purchase shares of Class A Nonvoting Common Stock or restricted shares of Class A Nonvoting Common Stock to employees. Additionally, the Company has a nonqualified stock option plan for non-employee directors under which stock options to purchase shares of Class A Nonvoting Common Stock are available for grant. The stock options have an exercise price equal to the fair market value of the underlying stock at the date of grant and generally vest ratably over a three-year period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding two years. Stock options issued under these plans, referred to herein as “service-based” stock options, generally expire 10 years from the date of grant. The Company also grants stock options to certain executives and key management employees that vest upon meeting certain financial performance conditions over the vesting schedule described above; these options are referred to herein as “performance-based” stock options. Performance-based stock options expire 10 years from the date of grant. Restricted shares have an issuance price equal to the fair market value of the underlying stock at the date of grant. The Company granted restricted shares in fiscal 2008 and fiscal 2011 that have an issuance price equal to the fair market value of the underlying stock at the date of grant. The restricted shares vest at the end of a five-year period, with respect to the restricted shares issued in fiscal 2008, and ratably at the end of years 3, 4 and 5 with respect to the restricted shares issued in fiscal 2011, and upon meeting certain financial performance conditions; these shares are referred to herein as “performance-based restricted shares.”

As of October 31, 2010, the Company has reserved 6,239,135 shares of Class A Nonvoting Common Stock for outstanding stock options and restricted shares and 732,000 shares of Class A Nonvoting Common Stock remain for future issuance of stock options and restricted shares under the various plans. The Company uses treasury stock or will issue new Class A Nonvoting Common Stock to deliver shares under these plans.

The Company recognizes the compensation cost of all share-based awards on a straight-line basis over the vesting period of the award. Total stock compensation expense recognized by the Company during the three months ended October 31, 2010 and 2009 was $4,069 ($2,482 net of taxes) and $2,952 ($1,801 net of taxes), respectively. As of October 31, 2010, total unrecognized compensation cost related to share-based compensation awards was $23,749 pre-tax, net of estimated forfeitures, which the Company expects to recognize over a weighted-average period of 2.6 years.

The Company has estimated the fair value of its service-based and performance-based stock option awards granted during the three months ended October 31, 2010 and 2009 using the Black-Scholes option valuation model. The weighted-average assumptions used in the Black-Scholes valuation model are reflected in the following table:

	Three Months Ended						Three Months Ended
	October 31, 2010						October 31, 2009
				Performance-						Performance-
	Service-Based			Based Option			Service-Based			Based Option
Black-Scholes Option Valuation Assumptions	Option Awards			Awards			Option Awards			Awards
Expected term (in years)		5.92			6.57			5.96			6.57
Expected volatility		40.22	%		39.39	%		39.83	%		38.72	%
Expected dividend yield		1.94	%		1.96	%		3.02	%		3.02	%
Risk-free interest rate		1.65	%		2.35	%		2.65	%		3.03	%
Weighted-average market value of underlying stock at grant date	$	29.09			28.35		$	28.73			28.73
Weighted-average exercise price	$	29.09			28.35		$	28.73			29.78
Weighted-average fair value of options granted during the period	$	9.58			9.82		$	8.78			8.70

9

The Company uses historical data regarding stock option exercise behaviors to estimate the expected term of options granted based on the period of time that options granted are expected to be outstanding. Expected volatilities are based on the historical volatility of the Company’s stock. The expected dividend yield is based on the Company’s historical dividend payments and historical yield. The risk-free interest rate is based on the U.S. Treasury yield curve in effect on the grant date for the length of time corresponding to the expected term of the option. The market value is obtained by taking the average of the high and the low stock price on the date of the grant.

The Company granted 100,000 shares of performance-based restricted stock to Frank M. Jaehnert, the Company’s President and Chief Executive Officer, in August of 2010, with a grant price and fair value of $28.35. The Company also granted 210,000 shares of performance-based restricted stock during fiscal 2008, with a grant price and fair value of $32.83. As of October 31, 2010, 310,000 performance-based restricted shares were outstanding.

The Company granted 465,000 performance-based stock options during the three months ended October 31, 2010, with a weighted average exercise price of $28.35 and a weighted average fair value of $9.82. The Company also granted 895,500 service-based stock options during the three months ended October 31, 2010, with a weighted average exercise price of $29.09 and a weighted average fair value of $9.58.

A summary of stock option activity under the Company’s share-based compensation plans for the three months ended October 31, 2010 is presented below:

						Weighted
						Average
				Weighted		Remaining		Aggregate
				Average		Contractual		Intrinsic
Options	Shares			Exercise Price		Term		Value
Outstanding at July 31, 2010		5,108,736		$	28.69
New grants		1,360,500		$	28.83
Exercised		(123,767	)	$	18.82
Forfeited or expired		(223,264	)	$	31.43
Outstanding at October 31, 2010		6,122,205		$	28.83		6.9	$	21,759
Exercisable at October 31, 2010		3,301,195		$	29.10		5.0	$	14,647

There were 3,301,195 and 2,790,910 options exercisable with a weighted average exercise price of $29.10 and $27.68 at October 31, 2010 and 2009, respectively. The cash received from the exercise of options during the quarters ended October 31, 2010 and 2009 was $2,105 and $716, respectively. The tax benefit on stock options exercised during the quarters ended October 31, 2010 and 2009 was $440 and $202, respectively.

The total intrinsic value of options exercised during the three months ended October 31, 2010 and 2009, based upon the average market price at the time of exercise during the period, was $1,320 and $661, respectively. The total fair value of stock options vested during the three months ended October 31, 2010 and 2009, was $3,685 and $139, respectively.

NOTE G — Stockholders’ Equity

In fiscal 2009, the Company’s Board of Directors authorized share repurchase plans for the Company’s Class A Nonvoting Common Stock. The share repurchase plans were implemented by purchasing shares in the open market or privately negotiated transactions, with repurchased shares available for use in connection with the Company’s stock-based plans and for other corporate purposes. The Company reacquired approximately 102,067 shares of its Class A Common Stock for $2.5 million in fiscal 2010 in connection with its stock repurchase plans. No shares were reacquired during the three months ended October 31, 2010. As of October 31, 2010, there remained 204,133 shares to purchase in connection with this share repurchase plan.

NOTE H — Employee Benefit Plans

The Company provides postretirement medical, dental and vision benefits for eligible regular full and part-time domestic employees (including spouses) outlined by the plan. Postretirement benefits are provided only if the employee was hired prior to April 1, 2008, and retires on or after attainment of age 55 with 15 years of credited service. Credited service begins accruing at the later of age 40 or date of hire. All active employees first eligible to retire after July 31, 1992, are covered by an unfunded, contributory postretirement healthcare plan where employer contributions will not exceed a defined dollar benefit amount, regardless of the cost of the program. Employer contributions to the plan are based on the employee’s age and service at retirement.

The Company funds benefit costs on a pay-as-you-go basis. There have been no changes to the components of net periodic benefit cost or the amount that the Company expects to fund in fiscal 2011 from those reported in Note 3 to the consolidated financial statements included in the Company’s latest annual report on Form 10-K for the year ended July 31, 2010.

10

NOTE I — Fair Value Measurements

The Company adopted new accounting guidance on fair value measurements on August 1, 2008 as it relates to financial assets and liabilities. The Company adopted the new accounting guidance on fair value measurements for its nonfinancial assets and liabilities on August 1, 2009. The accounting guidance applies to other accounting pronouncements that require or permit fair value measurements, defines fair value based upon an exit price model, establishes a framework for measuring fair value, and expands the applicable disclosure requirements. The accounting guidance indicates, among other things, that a fair value measurement assumes that a transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability.

The accounting guidance on fair value measurements establishes a fair market value hierarchy for the pricing inputs used to measure fair market value. The Company’s assets and liabilities measured at fair market value are classified in one of the following categories:

Level 1 — Assets or liabilities for which fair value is based on quoted market prices in active markets for identical instruments as of the reporting date.

Level 2 — Assets or liabilities for which fair value is based on valuation models for which pricing inputs were either directly or indirectly observable.

Level 3 — Assets or liabilities for which fair value is based on valuation models with significant unobservable pricing inputs and which result in the use of management estimates.

The following tables set forth by level within the fair value hierarchy, our financial assets and liabilities that were accounted for at fair value on a recurring basis at October 31, 2010, and July 31, 2010, according to the valuation techniques the Company used to determine their fair values.

	Fair Value Measurements Using Inputs
	Considered as
	Quoted Prices
	in Active
	Markets		Significant
	for		Other		Significant
	Identical		Observable		Unobservable
	Assets		Inputs		Inputs		Fair		Balance Sheet
	(Level 1)		(Level 2)		(Level 3)		Value		Classification
October 31, 2010:
Trading Securities	$	9,685	$	—	$	—	$	9,685	Other assets
Foreign exchange contracts — cash flow hedges		—		185		—		185	Prepaid expenses and other current assets
Total Assets	$	9,685	$	185	$	—	$	9,870
Foreign exchange contracts — cash flow hedges	$	—	$	1,461		—	$	1,461	Other current liabilities
Foreign currency denominated debt — net investment hedge		—		104,467		—		104,467	Long term obligations, less current maturities
Total Liabilities	$	—	$	105,928	$	—	$	105,928
July 31, 2010:
Trading Securities	$	8,757	$	—	$	—	$	8,757	Other assets
Foreign exchange contracts — cash flow hedges		—		156		—		156	Prepaid expenses and other current assets
Foreign exchange contracts		—		24		—		24	Prepaid expenses and other current assets
Total Assets	$	8,757	$	180	$	—	$	8,937
Foreign exchange contracts — cash flow hedges	$	—	$	829	$	—	$	829	Other current liabilities
Foreign exchange contracts				64				64	Other current liabilities
Foreign currency denominated debt — net investment hedge		—		97,747		—		97,747	Long term obligations, less current maturities
Total Liabilities	$	—	$	98,640	$	—	$	98,640

11

The following methods and assumptions were used to estimate the fair value of each class of financial instrument:

Trading Securities: The Company’s deferred compensation investments consist of investments in mutual funds. These investments were classified as Level 1 as the shares of these investments trade with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.

Foreign currency exchange contacts: The Company’s foreign currency exchange contracts were classified as Level 2, as the fair value was based on the present value of the future cash flows using external models that use observable inputs, such as interest rates, yield curves and foreign currency exchange rates. See Note K, “Derivatives and Hedging Activities” for additional information.

Foreign currency denominated debt — net investment hedge: The Company’s foreign currency denominated debt designated as a net investment hedge was classified as Level 2, as the fair value was based on the present value of the future cash flows using external models that use observable inputs, such as interest rates, yield curves and foreign currency exchange rates. See Note K, “Derivatives and Hedging Activities” for additional information.

There have been no transfers of assets or liabilities between the fair value hierarchy levels, outlined above, during the three months ended October 31, 2010.

The Company’s financial instruments, other than those presented in the disclosures above, include cash, notes receivable, accounts receivable, accounts payable, accrued liabilities and short-term and long-term debt. The fair values of cash, accounts receivable, accounts payable, accrued liabilities and short-term debt approximated carrying values because of the short-term nature of these instruments.

The estimated fair value of the Company’s long-term obligations, based on the quoted market prices for similar issues and on the current rates offered for debt of similar maturities, was $468,780 and $467,479 at October 31, 2010 and July 31, 2010, respectively, as compared to the carrying value of $450,924 and $444,204 at October 31, 2010 and July 31, 2010, respectively.

Disclosures for nonfinancial assets and liabilities that are measured at fair value, but are recognized and disclosed at fair value on a nonrecurring basis, were required prospectively beginning August 1, 2009. During the three months ended October 31, 2010, the Company had no significant measurements of assets or liabilities at fair value on a nonrecurring basis subsequent to their initial recognition.

NOTE J — Restructuring

In fiscal 2010, the Company continued the execution of its restructuring actions announced in fiscal 2009. These actions included a reduction in its contract labor and decreased discretionary spending. The Company implemented a plan to reduce its workforce through voluntary and involuntary separation programs, voluntary retirement programs, and facility consolidations. As a result of these actions, the Company recorded restructuring charges of $15,314 in fiscal 2010. The restructuring charges included $10,850 of employee separation costs, $2,260 of non-cash fixed asset write-offs, $1,493 of other facility closure related costs, and $711 of contract termination costs. The Company continued executing its restructuring actions during the first quarter of fiscal 2011.

During the three months ended October 31, 2010, the Company recorded restructuring charges of $3,641, which consisted of $2,665 of employee separation costs, $951 of fixed asset write-offs, and $25 of other facility closure related costs and contract termination costs. Of the $3,641 of restructuring charges recorded during the three months ended October 31, 2010, $1,989 was incurred in the Americas, $1,597 was incurred in Europe, and $55 was incurred in Asia-Pacific. The charges for employee separation costs consisted of severance pay, outplacement services, medical and other related benefits. The costs related to these restructuring activities have been recorded on the condensed consolidated statements of income as restructuring charges. The Company expects the majority of the remaining cash payments to be made during the next twelve months.

A reconciliation of the Company’s fiscal 2011 restructuring activity is as follows:

	Employee			Asset Write-
	Related			offs			Other			Total
Beginning balance, July 31, 2010	$	6,055		$	—		$	106		$	6,161
Restructuring charge		2,665			951			25			3,641
Non-cash write-offs		—			(951	)		—			(951	)
Cash payments		(3,413	)		—			(112	)		(3,525	)
Ending balance, October 31, 2010	$	5,307		$	—		$	19		$	5,326

12

NOTE K — Derivatives and Hedging Activities

The Company utilizes forward foreign exchange currency contracts to reduce the exchange rate risk of specific foreign currency denominated transactions. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with maturities of less than 12 months, which qualify as cash flow hedges under the accounting guidance for derivative instruments and hedging activities. The primary objective of the Company’s foreign currency exchange risk management is to minimize the impact of currency movements due to products purchased in other than the respective subsidiaries’ functional currency. To achieve this objective, the Company hedges a portion of known exposures using forward foreign exchange currency contracts. As of October 31, 2010 and July 31, 2010, the notional amount of outstanding forward exchange contracts was $24,987 and $45,328, respectively.

Hedge effectiveness is determined by how closely the changes in the fair value of the hedging instrument offset the changes in the fair value or cash flows of the hedged item. Hedge accounting is permitted only if the hedging relationship is expected to be highly effective at the inception of the hedge and on an on-going basis. Gains or losses on the derivative related to hedge ineffectiveness are recognized in current earnings. The amount of hedge ineffectiveness was not significant for the quarters ended October 31, 2010 and 2009.

The Company hedges a portion of known exposure using forward exchange contracts. Main exposures are related to transactions denominated in the British Pound, the Euro, Canadian Dollar, Australian Dollar, Singapore Dollar, Swedish Krona, Danish Krone, Japanese Yen, Swiss Franc, and the Korean Won. Generally, these risk management transactions will involve the use of foreign currency derivatives to protect against exposure resulting from sales and identified inventory or other asset purchases.

The Company has designated a portion of its foreign exchange contracts as cash flow hedges and recorded these contracts at fair value on the Condensed Consolidated Balance Sheets. For these instruments, the effective portion of the gain or loss on the derivative is reported as a component of other comprehensive income (“OCI”) and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. At October 31, 2010 and July 31, 2010, unrealized losses of $185 and $493 have been included in OCI, respectively. All balances are expected to be reclassified from OCI to earnings during the next twelve months when the hedged transactions impact earnings.

At October 31, 2010 and July 31, 2010, the Company had $185 and $156 of forward exchange contracts designated as cash flow hedges included in “Prepaid expenses and other current assets” on the accompanying Condensed Consolidated Balance Sheets. At October 31, 2010 and July 31, 2010, the Company had $1,461 and $829 respectively, of forward exchange contracts designated as hedge instruments included in “Other current liabilities” on the accompanying Condensed Consolidated Balance Sheets. At October 31, 2010 and July 31, 2010, the U.S. dollar equivalent of these outstanding forward foreign exchange contracts totaled $24,987 and $32,020, respectively, including contracts to sell Euros, Canadian Dollars, Australian Dollars, British Pounds, U.S. Dollars, and Swiss Franc.

On May 13, 2010, the Company completed the private placement of €75.0 million aggregate principal amount of senior unsecured notes to accredited institutional investors. This Euro-denominated debt obligation was designated as a net investment hedge to selectively hedge portions of its net investment in European foreign operations. As net investment hedges, the currency effects of the debt obligations are reflected in the foreign currency translation adjustments component of accumulated other comprehensive income where they offset gains and losses recorded on the Company’s net investment in European operations. The Company’s foreign denominated debt obligations are valued under a market approach using publicized spot prices.

Additionally, during fiscal 2010, the Company used forward foreign exchange currency contracts designated as hedge instruments to hedge portions of the Company’s net investments in European foreign operations. For hedges that meet the effectiveness requirements, the net gains or losses attributable to changes in spot exchange rates are recorded in cumulative translation within other comprehensive income. Any ineffective portions are to be recognized in earnings. Recognition in earnings of amounts previously recorded in cumulative translation is limited to circumstances such as complete or substantially complete liquidation of the net investment in the hedged foreign operation. At October 31, 2010 and July 31, 2010, the Company had no forward foreign exchange currency contracts designated as net investment hedges included in “Prepaid expenses and other current assets” on the Condensed Consolidated Balance Sheet.

13

Fair values of derivative instruments in the Condensed Consolidated Balance Sheets were as follows:

	Asset Derivatives						Liability Derivatives
	October 31, 2010			July 31, 2010			October 31, 2010			July 31, 2010
Derivatives designated as	Balance Sheet			Balance Sheet			Balance Sheet			Balance Sheet
hedging instruments	Location	Fair Value		Location	Fair Value		Location	Fair Value		Location	Fair Value
Cash flow hedges
Foreign exchange contracts	Prepaid expenses and other current assets	$	185	Prepaid expenses and other current assets	$	156	Other current liabilities	$	1,461	Other current liabilities	$	829
Net investment hedges
Foreign currency denominated debt	Prepaid expenses and other current assets	$	—	Prepaid expenses and other current assets	$	—	Long term obligations, less current maturities	$	104,467	Long term obligations, less current maturities	$	97,747
Total derivatives designated as hedging instruments		$	185		$	156		$	105,928		$	98,576
Derivatives not designated as hedging instruments
Cash flow hedges
Foreign exchange contracts	Prepaid expenses and other current assets	$	—	Prepaid expenses and other current assets	$	24	Other current liabilities	$	—	Other current liabilities	$	64
Total derivatives not designated as hedging instruments		$	—		$	24		$	—		$	64

The pre-tax effects of derivative instruments designated as cash flow hedges on the Condensed Consolidated Statements of Income consisted of the following:

													Location of
								Amount of Gain					Gain or (Loss)
							Location of Gain or	or (Loss)					Recognized in	Amount of Gain
	Amount of Gain or (Loss)						(Loss) Reclassified	Reclassified From					Income on	or (Loss)
Derivatives in	Recognized in OCI on						From Accumulated	Accumulated OCI					Derivative	Recognized in
Cash Flow Hedging	Derivative						OCI into Income	Into Income					(Ineffective	Income on Derivative
Relationships	(Effective Portion)						Effective Portion)	(Effective Portion)					Portion)	(Ineffective Portion)
	Three months ended							Three months ended						Three months ended
	October 31,							October 31,						October 31,
	2010			2009				2010			2009			2010		2009
Foreign exchange contracts	$	(185	)	$	(321	)	Cost of goods sold	$	(100	)	$	228	Cost of goods sold	$	—	$	—
Total	$	(185	)	$	(321	)		$	(100	)	$	228		$	—	$	—

The pre-tax effects of derivative instruments designated as net investment hedges on the Condensed Consolidated Balance Sheet consisted of the following:

						Location of Gain	Amount of Gain
						or (Loss)	or (Loss)				Location of	Amount of Gain
Derivatives in	Amount of Gain or (Loss)					Reclassified From	Reclassified From				Gain or (Loss)	or (Loss)
Net Investment	Recognized in OCI on					Accumulated	Accumulated OCI				Recognized in	Recognized in
Hedging	Derivative					OCI into Income	Into Income				Income on Derivative	Income on Derivative
Relationships	(Effective Portion)					(Effective Portion)	(Effective Portion)				(Ineffective Portion)	(Ineffective Portion)
	Three months ended						Three months ended					Three months ended
	October 31,						October 31,					October 31,
	2010			2009			2010		2009			2010		2009
Foreign currency denominated debt	$	(6,720	)	$	—	Investment and other income — net	$	—	$	—	Investment and other income — net	$	—	$	—
Total	$	(6,720	)	$	—		$	—	$	—		$	—	$	—

14

NOTE L — Subsequent Events

On November 18, 2010, the Board of Directors declared a quarterly cash dividend to shareholders of the Company’s Class A and Class B Common Stock of $0.18 per share payable on January 31, 2011 to shareholders of record at the close of business on January 10, 2011.

On November 1, 2010, the Company acquired ID Warehouse, a leading supplier of people identification and security solutions, located in New South Wales, Australia. The ID Warehouse business is included in the Company’s Asia-Pacific segment. Pro forma information related to the acquisition is not included because the impact on the Company’s consolidated results of operations is considered to be immaterial.

15

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

Brady, a Wisconsin corporation founded in 1914, is an international manufacturer and marketer of identification solutions and specialty materials that identify and protect premises, products, and people. Its products include facility identification products; safety and complementary products; wire and cable identification products; sorbent materials; people identification products; regulatory publishing products; high-performance identification products for product identification and work-in-process identification; and bar-code labels and precision die-cut components for mobile telecommunications devices, hard disk drives, medical devices and supplies, and automotive and other electronics. The Company serves customers in general manufacturing, maintenance and safety, process industries, construction, electrical, telecommunications, electronics, laboratory/healthcare, airline/transportation, brand protection, education, governmental, public utility, and a variety of other industries. The Company manufactures and sells products domestically and internationally through multiple channels including distributors, resellers, business-to-business direct marketing and a direct sales force. The Company believes that its reputation for innovation, commitment to quality and service, and dedicated employees have made it a world leader in the markets it serves. The Company operates in Australia, Belgium, Brazil, Canada, the Cayman Islands, China, Denmark, France, Germany, Hong Kong, India, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, Norway, the Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, Turkey, the United Arab Emirates, the United Kingdom and the United States. Brady sells through subsidiaries or sales offices in these countries, with additional sales through a dedicated team of international sales representatives in New Zealand, Russia, Taiwan, Turkey, Vietnam, and the United Arab Emirates. The Company further markets its products to parts of Eastern Europe, the Middle East, Africa and Russia.

Sales for the quarter ended October 31, 2010, increased 3.5% to $329.6 million, compared to $318.5 million in the same period of fiscal 2010. Of the 3.5% increase in sales, organic sales and acquisitions both increased 2.0% for a total increase of 4.0%. The sales increase was partially offset by a 0.5% decrease due to the fluctuations in the exchange rates used to translate financial results into the United States Dollar for the three months ended October 31, 2010 compared to the same period in the previous year. Net income for the quarter ended October 31, 2010, was $26.3 million or $0.50 per diluted Class A Nonvoting Common Share, up 21.3% from $21.7 million or $0.41 per diluted Class A Nonvoting Common Share reported in the first quarter of last fiscal year. Net income before restructuring related expenses for the quarter ended October 31, 2010 was $28.9 million, or $0.55 per diluted Class A Nonvoting Common Share, up 19.0% from $24.3 million or $0.46 per diluted Class A Nonvoting Common Share reported in the first quarter of last fiscal year.

Results of Operations

Sales for the three months ended October 31, 2010 were up 3.5% compared to the same period in fiscal 2010. Of the 3.5% increase in sales, organic and acquisition sales both increased 2.0%, for a total of 4.0%. The sales related to acquisitions resulted from the three acquisitions made in fiscal 2010: Welconstruct Group Limited (“Welco”), Stickolor Industria e Comerciao de Auto Adesivos Ltd (“Stickolor”), and Securimed SAS (“Securimed”). The sales increase was partially offset by a 0.5% decrease due to the fluctuations in the exchange rates used to translate financial results into the United States Dollar for the three months ended October 31, 2010. The increase in organic sales for the quarter ended October 31, 2010, was due primarily to the 4.3% and 0.7% increase in sales in the Americas and Europe segments, respectively, offset by the 0.3% decline in sales in the Asia-Pacific segment.

Gross margin as a percentage of sales increased to 49.9% for the quarter ended October 31, 2010, compared to 49.4% in the same period of the previous year. The increase in gross margin as a percentage of sales was mainly due to the cost reduction efforts and restructuring activities during fiscal 2010, which continued into the first quarter of fiscal 2011.

Research and development (“R&D”) expenses increased 3.5% to $9.9 million for the three months ended October 31, 2010, compared to $9.6 million for the same period in the prior year. As a percentage of sales, R&D expenses remained constant at 3.0% during the three months ended October 31, 2010 and 2009. The Company remains committed to innovation and new product development and expects R&D expense to increase for the remainder of fiscal 2011.

Selling, general, and administrative (“SG&A”) expenses increased 0.6% to $109.3 million for the three months ended October 31, 2010, as compared to $108.7 million for the same period in the prior year. SG&A expense as percentage of sales declined to 33.2% in the first quarter compared to 34.1% in the same quarter last year. The Company has continued to focus on reducing its SG&A expenses as a percentage of sales, partially offset by its reinvestment in growth initiatives. In addition, the Company realized cost savings from prior year cost reduction activities and restructuring activities.

Restructuring charges were $3.6 million during each of the three-month periods ended October 31, 2010 and 2009. In fiscal 2009, in response to the global economic downturn the Company took several measures to address its cost structure. The Company continued to incur costs related to the reduction of its workforce and facility consolidations during the three months ended October 31, 2010 and 2009. The Company expects to incur approximately $12 to $15 million of pre-tax restructuring charges during fiscal 2011.

16

Other income and expense increased $0.2 million during the three months ended October 31, 2010 to $0.3 million from $0.1 million in the prior year. The increase was primarily due to the gains on securities held in executive deferred compensation plans, partially offset by an increase in foreign exchange losses.

Interest expense increased to $5.7 million for the quarter ended October 31, 2010 from $5.2 million for the quarter ended October 31, 2009. The increase was due to the additional interest on the Company’s May 2010 private placement as compared to the same period in fiscal 2010.

The Company’s income tax rate was 27.4% for the quarter ended October 31, 2010 and 28.8% for the same period of the previous year. The decrease in the Company’s income tax rate during the first quarter of fiscal 2011 was primarily due to the mix of profits in low and high tax countries as well as positive impacts from certain adjustments to prior year tax returns. These positive adjustments were partially offset by the expiration of certain U.S. tax legislation, including the R&D tax credit as well as other international taxation rules. If these U.S. tax provisions are not extended, it could have a material impact on the Company’s quarterly income tax rate. The Company expects the full year income tax rate for fiscal 2011 to be approximately 26%, subject to potential effects of pending and proposed U.S. tax legislation.

Net income for the three months ended October 31, 2010, increased 21.3% to $26.3 million, compared to $21.7 million for the same quarter of the previous year. Net income as a percentage of sales increased to 8.0% for the quarter ended October 31, 2010 from 6.8% for the same period in the prior year. Net income before restructuring related expenses was $28.9 million or $0.55 per diluted Class A Common Share for the three months ended October 31, 2010 compared to $24.3 million, or $0.46 per diluted Class A Common Share for the same period of the previous year.

Business Segment Operating Results

The Company is organized and managed on a geographic basis by region. Each of these regions, Americas, Europe and Asia-Pacific, has a President that reports directly to the Company’s chief operating decision maker, its Chief Executive Officer. Each region has its own distinct operations, is managed locally by its own management team, maintains its own financial reports and is evaluated based on regional segment profit. The Company has determined that these regions comprise its operating and reportable segments based on the information used by the Chief Executive Officer to allocate resources and assess performance.

Following is a summary of segment information for the three months ended October 31, 2010 and 2009:

													Corporate
							Asia-			Total			and
(Dollars in thousands)	Americas			Europe			Pacific			Regions			Eliminations			Total
SALES TO EXTERNAL CUSTOMERS
Three months ended:
October 31, 2010	$	145,988		$	92,050		$	91,550		$	329,588		$	—		$	329,588
October 31, 2009	$	136,239		$	94,335		$	87,912		$	318,486		$	—		$	318,486
SALES GROWTH INFORMATION
Three months ended October 31, 2010
Organic		4.3	%		0.7	%		(0.3	)%		2.0	%		—			2.0	%
Currency		0.7	%		(6.9	)%		4.4	%		(0.5	)%		—			(0.5	)%
Acquisitions		2.2	%		3.8	%		0.0	%		2.0	%		—			2.0	%
Total		7.2	%		(2.4	)%		4.1	%		3.5	%		—			3.5	%
SEGMENT PROFIT
Three months ended:
October 31, 2010	$	39,359		$	24,061		$	16,829		$	80,249		$	(3,436	)	$	76,813
October 31, 2009	$	32,801		$	24,862		$	15,127		$	72,790		$	(2,920	)	$	69,870
Percentage increase (decrease)		20.0	%		(3.2	)%		11.3	%		10.2	%

17

NET INCOME RECONCILIATION

	Three months ended:
	October 31,
(Dollars in thousands)	2010			2009
Total profit from reportable segments	$	80,249		$	72,790
Corporate and eliminations		(3,436	)		(2,920	)
Unallocated amounts:
Administrative costs		(31,569	)		(30,712	)
Restructuring charges		(3,641	)		(3,601	)
Investment and other income		290			48
Interest expense		(5,687	)		(5,162	)
Income before income taxes		36,206			30,443
Income taxes		(9,925	)		(8,775	)
Net income	$	26,281		$	21,668

The Company evaluates short-term segment performance based on segment profit or loss and customer sales. Corporate long-term performance is evaluated based on shareholder value enhancement (“SVE”), which incorporates the cost of capital as a hurdle rate for capital expenditures, new product development, and acquisitions. Segment profit or loss does not include certain administrative costs, such as the cost of finance, information technology and human resources, which are managed as global functions. Restructuring charges, stock options, interest, investment and other income and income taxes are also excluded when evaluating performance.

Americas:

Sales in the Americas increased 7.2% to $146.0 million for the quarter ended October 31, 2010, compared to $136.2 million for the same period in the prior year. Organic sales increased 4.3% in the first quarter of fiscal 2011 compared to the same period last year. Fluctuations in the exchange rates used to translate financial results into the U.S. dollar increased sales by 0.7% in the quarter. Sales in the segment also increased 2.2% in the quarter due to the fiscal year 2010 acquisition of Stickolor in Brazil. The increase in segment sales during the quarter was due to the strong MRO sales in the United States, Mexico, and Canada, driven by proprietary consumable products and new product applications developed within the wire identification, lean, compliance and brand protection categories. Brazil also yielded positive sales in both the MRO and OEM markets.

Segment profit increased 20.0% to $39.4 million for the quarter ended October 31, 2010, compared to $32.8 million for the same period in the prior year. As a percentage of sales, segment profit increased to 27.0% for the quarter ended October 31, 2010 from 24.1% for the same period in the prior year. The segment profit increase was primarily due to the leveraging of the segment’s cost structure on increased sales in addition to the segment’s commitment to its productivity initiatives.

Europe:

Europe sales declined 2.4% to $92.1 million for the quarter ended October 31, 2010, compared to $94.3 million for the same period in the prior year. Organic sales were up 0.7% in the quarter as compared to the same period last year. Sales were affected by fluctuations in the exchange rates used to translate financial results into the U.S. dollar, primarily the Euro and the British pound, which decreased sales within the segment by 6.9% in the quarter. The fiscal 2010 acquisitions of Welco and Securimed increased sales by 3.8% in the quarter. Sales during the quarter ended October 31, 2010 were impacted by the growth of the Brady brand business in continental Europe offset by the weaknesses in the United Kingdom. Management anticipates a slow economic recovery in Europe throughout fiscal 2011.

Segment profit decreased 3.2% to $24.1 million for the quarter ended October 31, 2010, compared to $24.9 million for the same period of the prior year. As a percentage of sales, segment profit decreased to 26.1% in the first quarter of fiscal 2011 from 26.4% in the first quarter of fiscal 2010. The decline in segment profit in fiscal 2011 as compared to the same period of the prior year was primarily attributable to the impact of foreign currency translation on the reported results.

18

Asia-Pacific:

Asia-Pacific sales increased 4.1% to $91.6 million for the quarter ended October 31, 2010, compared to $87.9 million for the same period in the prior year. Organic sales were down 0.3% in the quarter as compared to the same period last year. Sales were positively affected by fluctuations in the exchange rates used to translate financial results into the U.S. dollar, which increased sales within the segment by 4.4% in the quarter. The decline in organic sales during the quarter ended October 31, 2010 was primarily due to the segment’s overall strategy to move away from lower-end commodity parts and replace them with higher-end engineered solutions.

Segment profit increased 11.3% to $16.8 million for the quarter ended October 31, 2010, compared to $15.1 million for the same period in the prior year. As a percentage of sales, segment profit increased to 18.4% in the first quarter of fiscal 2011 from 17.2% in the first quarter of fiscal 2010. The increase in segment profit was primarily due to the segment’s strategy to exit lower profit lower-end commodity parts as well as the segment’s continued focus on lean initiatives including the Brady Business Performance System.

Financial Condition

Cash and cash equivalents were $326.1 million at October 31, 2010, compared to $314.8 million at July 31, 2010. The increase in cash of $11.3 million was the result of cash provided by operations of $16.2 million, cash used in investing activities of $3.7 million, cash used in financing activities of $7.5 million, and the effects of the depreciation of the U.S. dollar against other currencies, which positively impacted cash in the amount of $6.3 million during the quarter ended October 31, 2010.

The Company’s working capital, excluding cash and cash equivalents, increased to $90.3 million at October 31, 2010 from $60.3 million at July 31, 2010. Accounts receivable balances increased $20.6 million from July 31, 2010 to October 31, 2010. The increase in accounts receivable was a result of increased sales volumes during the quarter as well as the impact of foreign currency translation during the quarter. Inventories increased $6.5 million for the quarter. The change in inventory was a result of increased production volumes in addition to the impact of foreign currency translation during the quarter. The net decrease in current liabilities of $2.7 million for the quarter was primarily due to the decrease in accrued wages due to the payment of the Company’s fiscal 2010 annual incentive compensation during the quarter ended October 31, 2010.

In the first quarter of fiscal 2011, the Company generated $16.2 million of cash from operations, a decrease of $17.7 million from the same period last year. The decrease was primarily due to the payment of the Company’s fiscal 2010 annual incentive compensation during the quarter whereas no incentive compensation was paid in same period in the prior year due to the elimination of the annual incentive compensation in fiscal 2009.

Capital expenditures were $2.8 million for the quarter ended October 31, 2010, compared to $9.0 million in the same period last year. The Company expects capital expenditures to be between $25.0 million and $30.0 million for fiscal 2011, similar to fiscal 2010. Net cash used in financing activities was $7.5 million for the quarter ended October 31, 2010, related primarily to the payment of dividends of $9.4 million.

The Company did not complete any acquisitions during the three months ended October 31, 2010. Cash used for acquisitions totaled $1.8 million for the quarter ended October 31, 2009 due to the acquisition of certain assets of Welco, a division of Welconstruct Group Limited.

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On November 24, 2008, the Company filed a shelf registration statement on Form S-3 with the Securities and Exchange Commission (“SEC”), which will allow the Company to issue and sell, from time to time in one or more offerings, an indeterminate amount of Class A Non-Voting Common Stock and debt securities as it deems prudent or necessary to raise capital at a later date. The shelf registration statement became effective upon filing with the SEC. The Company plans to use the proceeds from any future offerings under the shelf registration for general corporate purposes, including, but not limited to, acquisitions, capital expenditures, and refinancing of debt.

On May 13, 2010, the Company completed a private placement of €75.0 million aggregate principal amount of senior unsecured notes to accredited institutional investors. The €75.0 million of senior notes consists of €30.0 million aggregate principal amount of 3.71% Series 2010-A Senior Notes, due May 13, 2017 and €45.0 million aggregate principal amount of 4.24% Series 2010-A Senior Notes, due May 13, 2020, with interest payable on the notes semiannually. This private placement was exempt from the registration requirements of the Securities Act of 1933. The notes were not registered for resale and may not be resold absent such registration or an applicable exemption from the registration requirements of the Securities Act of 1933 and applicable state securities laws. The notes have certain prepayment penalties for prepaying them prior to maturity. The notes have been fully and unconditionally guaranteed on an unsecured basis by the Company’s domestic subsidiaries. These unsecured notes were issued pursuant to a note purchase agreement, dated May 13, 2010.

During fiscal 2004 through fiscal 2007, the Company completed three private placement note issuances totaling $500 million in ten-year fixed rate notes with varying maturity dates to institutional investors at interest rates varying from 5.14% to 5.33%. The notes must be repaid equally over seven years, with initial payment due dates ranging from 2008 to 2011, with interest payable on the notes due semiannually on various dates throughout the year, which began in December 2004. The private placements were exempt from the registration requirements of the Securities Act of 1933. The notes were not registered for resale and may not be resold absent such registration or an applicable exemption from the registration requirements of the Securities Act of 1933 and applicable state securities laws. The notes have certain prepayment penalties for repaying them prior to the maturity date.

On October 5, 2006, the Company entered into a $200 million multi-currency revolving loan agreement with a group of five banks that replaced the Company’s previous credit agreement. At the Company’s option, and subject to certain conditions, the available amount under the credit facility may be increased from $200 million up to $300 million. Under the credit agreement, the Company has the option to select either a base interest rate (based upon the higher of the federal funds rate plus one-half of 1% or the prime rate of Bank of America) or a Eurocurrency interest rate (at the LIBOR rate plus a margin based on the Company’s consolidated leverage ratio). A commitment fee is payable on the unused amount of the facility. The agreement restricts the amount of certain types of payments, including dividends, which can be made annually to $50 million plus an amount equal to 75% of consolidated net income for the prior fiscal year of the Company. The Company believes that based on historic dividend practice, this restriction would not impede the Company in following a similar dividend practice in the future. On March 18, 2008, the Company entered into an amendment to the revolving loan agreement which extended the maturity date from October 5, 2011 to March 18, 2013. All other terms of the revolving loan agreement remained the same. As of October 31, 2010, there were no outstanding borrowings under the credit facility.

The Company’s debt and revolving loan agreements require it to maintain certain financial covenants. The Company’s June 2004, February 2006, March 2007, and May 2010 private placement debt agreements require the Company to maintain a ratio of debt to the trailing twelve months EBITDA, as defined in the debt agreements, of not more than a 3.5 to 1.0 ratio (leverage ratio). As of October 31, 2010, the Company was in compliance with the financial covenant of these debt agreements, with the ratio of debt to EBITDA, as defined by the agreements, equal to 2.2 to 1.0. Additionally, the Company’s October 2006 revolving loan agreement requires the Company to maintain a ratio of debt to trailing twelve months EBITDA, as defined by the debt agreement, of not more than a 3.0 to 1.0 ratio. The revolving loan agreement requires the Company’s trailing twelve months earnings before interest and taxes (“EBIT”) to interest expense of not less than a 3.0 to 1.0 ratio (interest expense coverage). As of October 31, 2010, the Company was in compliance with the financial covenants of the revolving loan agreement, with the ratio of debt to EBITDA, as defined by the agreement, equal to 2.3 to 1.0 and the interest expense coverage ratio equal to 6.7 to 1.0.

Long-term obligations, less current obligations, as a percentage of long-term obligations, less current obligations, plus stockholders’ investment were 27.0% at October 31, 2010 and 27.6% at July 31, 2010. Long-term obligations increased by $6.7 million from July 31, 2010 to October 31, 2010 due to the negative impact of foreign currency translation on the Company’s Euro-denominated debt.

Stockholders’ investment increased $52.2 million during the three months October 31, 2010 as a result of the Company’s net income of $26.3 million as well as the increase in the accumulated other comprehensive income of $29.3 million due to the impact of foreign currency translation. The increase was offset by the dividends paid on Class A and Class B Common Stock of $8.8 million and $0.6 million, respectively.

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The Company’s growth has historically been funded by a combination of cash provided by operating activities and debt financing. The Company believes that its cash from operations, in addition to its sources of borrowing, are sufficient to fund its anticipated requirements for working capital, capital expenditures, restructuring activities, acquisitions, common stock repurchases, scheduled debt repayments, and dividend payments. The Company believes that its current credit arrangements are sound and that the strength of its balance sheet will allow the Company the financial flexibility to respond to both internal growth opportunities and those available through acquisition.

Subsequent Events Affecting Financial Condition

On November 18, 2010, the Board of Directors declared a quarterly cash dividend to shareholders of the Company’s Class A and Class B Common Stock of $0.18 per share payable on January 31, 2011 to shareholders of record at the close of business on January 10, 2011.

On November 1, 2010, the Company acquired ID Warehouse, a leading supplier of people identification and security solutions, located in New South Wales, Australia. The ID Warehouse business is included in the Company’s Asia-Pacific segment. Pro forma information related to the acquisition is not included because the impact on the Company’s consolidated results of operations is considered to be immaterial.

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Off-Balance Sheet Arrangements — The Company does not have material off-balance sheet arrangements or related-party transactions. The Company is not aware of factors that are reasonably likely to adversely affect liquidity trends, other than the risk factors described in this and other Company filings. However, the following additional information is provided to assist those reviewing the Company’s financial statements.

Operating Leases — These leases generally are entered into for investments in facilities such as manufacturing facilities, warehouses and office space, computer equipment and Company vehicles.

Purchase Commitments — The Company has purchase commitments for materials, supplies, services, and property, plant and equipment as part of the ordinary conduct of its business. In the aggregate, such commitments are not in excess of current market prices and are not material to the financial position of the Company. Due to the proprietary nature of many of the Company’s materials and processes, certain supply contracts contain penalty provisions for early termination. The Company does not believe a material amount of penalties will be incurred under these contracts based upon historical experience and current expectations.

Other Contractual Obligations — The Company does not have material financial guarantees or other contractual commitments that are reasonably likely to adversely affect liquidity.

Related-Party Transactions — The Company evaluated its affiliated party transactions for the period ended October 31, 2010. Based on the evaluation the Company does not have material related party transactions that affect the results of operations, cash flow or financial condition.

Forward-Looking Statements

Brady believes that certain statements in this Form 10-Q are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements related to future, not past, events included in this Form 10-Q, including, without limitation, statements regarding Brady’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations are forward-looking statements. When used in this Form 10-Q, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address matters that are, to different degrees, uncertain and are subject to risks, assumptions and other factors, some of which are beyond Brady’s control, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from the length or severity of the current worldwide economic downturn or timing or strength of a subsequent recovery; future financial performance of major markets Brady serves, which include, without limitation, telecommunications, manufacturing, electrical, construction, laboratory, education, governmental, public utility, computer, transportation; difficulties in making and integrating acquisitions; risks associated with newly acquired businesses; Brady’s ability to develop and successfully market new products; changes in the supply of, or price for, parts and components; increased price pressure from suppliers and customers; fluctuations in currency rates versus the US dollar; unforeseen tax consequences; potential write-offs of Brady’s substantial intangible assets; Brady’s ability to retain significant contracts and customers; risks associated with international operations; Brady’s ability to maintain compliance with its debt covenants; technology changes; business interruptions due to implementing business systems; environmental, health and safety compliance costs and liabilities; future competition; interruptions to sources of supply; Brady’s ability to realize cost savings from operating initiatives; difficulties associated with exports; risks associated with restructuring plans; risks associated with obtaining governmental approvals and maintaining regulatory compliance; and numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive and regulatory nature contained from time to time in Brady’s U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed in the “Risk Factors” section located in Item 1A of Part I of the Company’s most recently filed Form 10-K for the year ended July 31, 2010. These uncertainties may cause Brady’s actual future results to be materially different than those expressed in its forward-looking statements. Brady does not undertake to update its forward-looking statements.

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company’s business operations give rise to market risk exposure due to changes in foreign exchange rates. To manage that risk effectively, the Company enters into hedging transactions, according to established guidelines and policies that enable it to mitigate the adverse effects of this financial market risk.

The global nature of the Company’s business requires active participation in the foreign exchange markets. As a result of investments, production facilities and other operations on a global scale, the Company has assets, liabilities and cash flows in currencies other than the U.S. Dollar. The objective of the Company’s foreign currency exchange risk management is to minimize the impact of currency movements on non-functional currency transactions and minimize the foreign currency translation impact on the Company’s European operations. To achieve this objective, the Company hedges a portion of known exposures using forward contracts. Main exposures are related to transactions denominated in the British Pound, the Euro, Canadian Dollar, Australian Dollar, Singapore Dollar, Swedish Krona, Danish Krone, Japanese Yen, Swiss Franc, and the Korean Won currency. As of October 31, 2010, the notional amount of outstanding forward contracts designated as cash flow hedges was $25.0 million. Beginning in fiscal 2010 the Company also hedged portions of its net investments in its European foreign operations using forward foreign exchange currency contracts and Euro-denominated debt of €75.0 million designated as a hedge instrument.

The Company could be exposed to interest rate risk through its corporate borrowing activities. The objective of the Company’s interest rate risk management activities is to manage the levels of the Company’s fixed and floating interest rate exposure to be consistent with the Company’s preferred mix. The interest rate risk management program allows the Company to enter into approved interest rate derivatives if there is a desire to modify the Company’s exposure to interest rates. As of October 31, 2010, the Company had no interest rate derivatives.

The Company is subject to the risk of changes in foreign currency exchange rates due to its operations in foreign countries. The Company has manufacturing facilities and sells and distributes its products throughout the world. As a result, the Company’s financial results could be significantly affected by factors such as changes in foreign currency exchange rates or weak economic conditions in the foreign markets in which the Company manufactures, distributes and sells its products. The Company’s operating results are principally exposed to changes in exchange rates between the U.S. dollar and the Australian dollar, the Canadian dollar, the Singapore dollar, the Euro, the British Pound, the Brazilian Real, the Korean Won, and the Chinese Yuan. Changes in foreign currency exchange rates for the Company’s foreign subsidiaries reporting in local currencies are generally reported as a component of stockholders’ investment. The Company’s currency translation adjustments recorded for the three months ended October 31, 2010 and 2009 were $30.0 million favorable and $24.8 million unfavorable, respectively. As of October 31, 2010 and 2009, the Company’s foreign subsidiaries had net current assets (defined as current assets less current liabilities) subject to foreign currency translation risk of $166.2 million and $268.0 million, respectively. The potential decrease in the net current assets as of October 31, 2010 from a hypothetical 10 percent adverse change in quoted foreign currency exchange rates would be $16.6 million. This sensitivity analysis assumes a parallel shift in foreign currency exchange rates. Exchange rates rarely move in the same direction relative to the dollar. This assumption may overstate the impact of changing exchange rates on individual assets and liabilities denominated in a foreign currency.

ITEM 4. CONTROLS AND PROCEDURES

Brady Corporation maintains a set of disclosure controls and procedures that are designed to ensure that information required to be disclosed by the Company in the reports filed by the Company under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by the Company in the reports the Company files under the Exchange Act is accumulated and communicated to the Company’s management, including the Company’s principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. The Company carried out an evaluation, under the supervision and with the participation of its management, including its President and Chief Executive Officer and its Senior Executive Vice President and Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures pursuant to Rule 13a-15 of the Exchange Act. Based on that evaluation, the Company’s President and Chief Executive Officer and Senior Executive Vice President and Chief Financial Officer concluded that the Company’s disclosure controls and procedures are effective as of the end of the period covered by this report.

There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred during the Company’s most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

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PART II. OTHER INFORMATION

ITEM 6. Exhibits

(a) Exhibits

31.1	Rule 13a-14(a)/15d-14(a) Certification of Frank M. Jaehnert
31.2	Rule 13a-14(a)/15d-14(a) Certification of Thomas J. Felmer
32.1	Section 1350 Certification of Frank M. Jaehnert
32.2	Section 1350 Certification of Thomas J. Felmer
101	Interactive Data File

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

SIGNATURES

	BRADY CORPORATION
Date: December 7, 2010	/s/ FRANK M. JAEHNERT
	Frank. M. Jaehnert
	President & Chief Executive Officer
Date: December 7, 2010	/s/ THOMAS J. FELMER
	Thomas J. Felmer
	Senior Vice President & Chief Financial Officer (Principal Financial Officer)

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EX-31.1

EXHIBIT 31.1

RULE 13a-14(a)/15d-14(a) CERTIFICATION

I, Frank M. Jaehnert, certify that:

(1) I have reviewed this quarterly report on Form 10-Q of Brady Corporation;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision to provided reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report)that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: December 7, 2010

/s/ FRANK M. JAEHNERT Frank M. Jaehnert

President and Chief Executive Officer

EX-31.2

EXHIBIT 31.2

RULE 13a-14(a)/15d-14(a) CERTIFICATION

I, Thomas J. Felmer, certify that:

(1) I have reviewed this quarterly report on Form 10-Q of Brady Corporation;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material act necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods resented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision to provided reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report)that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: December 7, 2010

/s/ THOMAS J. FELMER Thomas J. Felmer

Senior Vice President and Chief Financial Officer

EX-32.1

EXHIBIT 32.1

SECTION 1350 CERTIFICATION

Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Brady Corporation (the “Company”) certifies to his knowledge that:

(1) The Quarterly Report on Form 10-Q of the Company for the quarterly period ended October 31, 2010 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in that Form 10-Q fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: December 7, 2010

/s/ FRANK M. JAEHNERT Frank M. Jaehnert

President and Chief Executive Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

EX-32.2

EXHIBIT 32.2

SECTION 1350 CERTIFICATION

Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Brady Corporation (the “Company”) certifies to his knowledge that:

(1) The Quarterly Report on Form 10-Q of the Company for the quarterly period ended October 31, 2010 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in that Form 10-Q fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: December 7, 2010

/s/ THOMAS J. FELMER Thomas J. Felmer

Senior Vice President and Chief Financial Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.