10-Q/A

SECURITIES AND EXCHANGE COMMISSION
Washington, DC  20549


 X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the Quarterly Period Ended October 31, 1994

OR

    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the Transition Period from            to          
Commission File Number 0-12730
W. H. BRADY CO.
(Exact name of registrant as specified in its charter)

Wisconsin
(State of other jurisdiction
of
incorporation or organization)
39-0178960
(I.R.S. Employer
Identification No.)
727 West Glendale Avenue, Milwaukee, Wisconsin  53201
(Address of principal executive offices)
(Zip Code)

(414) 332-8100
(Registrant's telephone number, including area code)

          Indicated by check mark whether the registrant (1) has
filed all reports required to be filed by Section 13 or 15(d)
of the Securities Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

Yes  X             No    

APPLICABLE ONLY TO CORPORATE ISSUERS

          Indicate the number of shares outstanding of each of the
issuer's classes of common stock, as of the latest practicable
date.

          As of December 1, 1994, there were outstanding 5,501,811
shares of Class A Common Stock and 1,769,314 shares of Class B
Common Stock.  The Class B Common Stock, all of which is held
by an affiliate of the Registrant, is the only voting stock.

EX-27

 

<ARTICLE>                             5
<MULTIPLIER>                          1,000
       
                                   
<FISCAL-YEAR-END>                     JUL-31-1995
<PERIOD-START>                        AUG-01-1994
<PERIOD-END>                          OCT-31-1994
<PERIOD-TYPE>                         3-MOS
<CASH>                                68,014
<SECURITIES>                          0
<RECEIVABLES>                         38,395
<ALLOWANCES>                          1,753
<INVENTORY>                           24,417
<CURRENT-ASSETS>                      139,614
<PP&E>                                118,088
<DEPRECIATION>                        54,825
<TOTAL-ASSETS>                        209,221
<CURRENT-LIABILITIES>                 33,972
<BONDS>                               1,891
<PREFERRED-MANDATORY>                 2,855
<PREFERRED>                           0
<COMMON>                              72
<OTHER-SE>                            147,313
<TOTAL-LIABILITY-AND-EQUITY>          209,221
<SALES>                               69,039
<TOTAL-REVENUES>                      69,039
<CGS>                                 32,142
<TOTAL-COSTS>                         32,142
<OTHER-EXPENSES>                      29,088
<LOSS-PROVISION>                      0
<INTEREST-EXPENSE>                    43
<INCOME-PRETAX>                       8,284
<INCOME-TAX>                          3,350
<INCOME-CONTINUING>                   4,934
<DISCONTINUED>                        0
<EXTRAORDINARY>                       0
<CHANGES>                             0
<NET-INCOME>                          4,934
<EPS-PRIMARY>                         .70
<EPS-DILUTED>                         .70