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Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2015
Accounting Policies [Abstract]  
Estimated Fair Value of Financial Instruments
  March 31, 2015   December 31, 2014
 

Carrying

Amount

  Fair Value  

Carrying

Amount

  Fair Value
Cash and cash equivalents $ 513,202   $ 513,202   $ 738,725   $ 738,725
Receivables $ 1,970,061   $ 1,970,061   $ 925,506   $ 925,506
Accounts Payable $ 1,600,232   $ 1,600,232   $ 819,918   $ 819,918
Derivative Liability $ 0   $ 0   $ 152,849   $ 152,849
Trade Receivables and Credit Policy
 

March 31,

2015

 

December 31,

2014

Trade Receivables $ 1,935,921   $ 951,396
Other $ 34,140   $ (25,890)
Allowance for doubtful accounts $ (0)   $ (0)
Totals $ 1,970,061   $ 925,506
Inventory Valuation
 

March 31,

2015

 

December 31,

2014

Labels and packaging $ 160,598   $ 170,435
Raw materials $ 298,090   $ 308,333
Finished goods $ 1,645,926   $ 2,004,834
Totals $ 2,104,614   $ 2,483,602
Earnings (Loss) Per Share
    2015   2014
Stock options (exercise price – $0.573-$2.50/share)   781,351   713,479
Warrants (exercise price – $0.001-$2.25/share)   350,000   1,544,204
Total common stock equivalents   13,213,246   14,546,736