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Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2014
Accounting Policies [Abstract]  
Estimated Fair Value of Financial Instruments
                     
  December 31, 2014   December 31, 2013
 

Carrying

Value

  Fair Value  

Carrying

Value

  Fair Value
Cash and cash equivalents $ 738,725   $ 738,725   $ 822,876   $ 822,876
Accounts Receivables $ 925,506   $ 925,506   $ 2,398,178   $ 2,398,178
Accounts payable $ 819,918   $ 819,918   $ 1,248,490   $ 1,248,490
Derivative liability $ 152,849   $ 152,849   $ 471,015   $ 471,015

 

Trade Receivables and Credit Policy
         
 

December 31,

2014

 

December 31,

2013

Trade Receivables $ 951,396   $ 2,323,522
Other $ (25,890)   $ 74,656
Allowance for doubtful accounts $ (0)   $ (0)
Totals $ 925,506   $ 2,398,178

 

Inventory Valuation
         
 

December 31,

2014

 

December 31,

2013

Labels and packaging $ 170,435   $ 120,057
Raw materials $ 308,333   $ 207,320
Finished goods $ 2,004,834   $ 1,658,387
Totals $ 2,483,602   $ 1,985,764

 

Other Assets and Intangible Assets
         
 

Balance at

December 31, 2014

 

Balance at

December 31, 2013

Amortized intangible assets:          
Website $ 38,355   $ 38,355
Patents $ 341   $ 341
Trademarks $ 100   $ 100
TOTAL $ 38,796   $ 38,796
Accumulated Amortization $ (24,890)   $ (12,090)
TOTAL $ 13,906   $ 26,706

 

     
Future Amortization for the years ending December 31:    
     
2015 $ 12,785
2016 $ 1,121

 

Leases

Future Payments

       
2015   $ 169,993
2016   $ 174,350
2017   $ 102,748
2018   $ 100,199
Total   $ 547,290

 

Earnings (Loss) Per Share
       
    2014   2013
In the money stock options   593,081   669,963
In the money warrants   420,549   928,881
Total common stock equivalents   13,689,208   13,862,892