XML 38 R21.htm IDEA: XBRL DOCUMENT v2.4.0.8
Summary of Significant Accounting Policies (Details Narrative) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Dec. 31, 2013
Sales Returns and Allowances          
Allowance for customer returns     $ 85,000   $ 70,000
Receivables          
Note receivable 89,071   89,071    
Note receivable, additional disclosure         The predecessor company disposed of a dormant product line of vitamins in December 2010. As part of the consideration in this divestiture, the Company received from the purchaser of this product line an unsecured note in the amount of $170,000. The original note was due to be repaid on or before March 2014, where interest accrued principally at an annual rate of 5%, based upon the initial $170,000 principal and was payable monthly. As of March 31, 2013, the note was novated and a new promissory note was issued to reflect a modification in the payment terms, which includes no interest.
Note receivable, maturity date     May 01, 2017    
Revenue Recognition          
Revenue recognition, returns, allowances and discounts 849,356 293,498 1,360,091 1,008,528  
Deferred revenue 214,977   214,977   292,215
Leases          
Leases, rent expense 20,716 20,716 41,432 41,432  
Leases, description     The Company leases its headquarters facility, comprising approximately 10,044 square feet, in Golden, Colorado. The lease term expires January 31, 2017 and requires equal monthly payments over the remaining term.    
Leases, future payments 214,063   214,063    
Marketing          
Marketing, deferred advertising costs 0   0   7,651
Marketing, expense 314,696 178,720 942,119 324,930  
Research and Development Expense          
Research and development costs $ 4,481 $ 28,701 $ 10,905 $ 88,514