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Summary of Significant Accounting Policies (Tables)
6 Months Ended
Jun. 30, 2014
Accounting Policies [Abstract]  
Estimated Fair Value of Financial Instruments
  June 30, 2014   December 31, 2013
 

Carrying

Amount

  Fair Value  

Carrying

Amount

  Fair Value
Cash and cash equivalents $ 1,717,916   $ 1,717,916   $ 822,876   $ 822,876
Receivables $ 2,148,148   $ 2,148,148   $ 2,398,178   $ 2,398,178
Accounts Payable $ 1,354,883   $ 1,354,883   $ 1,248,490   $ 1,248,490
Derivative Liability $ 279,013   $ 279,013   $ 471,015   $ 471,015
Trade Receivables and Credit Policy
 

June 30,

2014

 

December 31,

2013

Trade Receivables $ 2,085,330   $ 2,323,522
Other $ 62,817   $ 74,656
Allowance for doubtful accounts $ (0)   $ (0)
Totals $ 2,148,147   $ 2,398,178
Inventory Valuation
 

June 30,

2014

 

December 31,

2013

Labels and packaging $ 182,397   $ 120,057
Raw materials $ 79,836   $ 207,320
Finished goods $ 1,984,571   $ 1,658,387
Totals $ 2,246,804   $ 1,985,764
Earnings (Loss) Per Share
    Three Months Ended   Six Months Ended
    2014   2013   2014   2013
Basic weighted average common shares outstanding   12,866,401   12,686,928   12,883,026   12,645,842
Stock options (exercise price – $0.573-$2.50/share)   382,258   614,488   413,280   581,145
Warrants (exercise price – $0.001-$2.25/share)   418,095   437,450   418,491   431,648
Total common stock equivalents   13,686,754   13,738,866   13,714,797   13,658,635