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Stockholders' Equity (Details Narrative) (USD $)
3 Months Ended 12 Months Ended 1 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Management Stock Options
Dec. 31, 2012
Convertible Promissory Note
Dec. 31, 2012
Transition Partners Limited
Dec. 31, 2012
Revolving Line of Credit
Dec. 31, 2011
Revolving Line of Credit
Dec. 31, 2012
Subordinated Mezzanine Loan
Dec. 31, 2011
Subordinated Mezzanine Loan
Dec. 31, 2012
Investor Relations Consulting
Dec. 31, 2012
Employees Grants
Dec. 31, 2012
Consultants
Dec. 31, 2012
Warrants Assumed in Merger
Dec. 31, 2012
All Other Options and Warrants
Dec. 31, 2012
Contractor Options
Jan. 31, 2013
Warrant Grants - Microcap Headlines, Inc.
Class Of Stock [Line Items]                              
Stock options issued   823,757             125,000 54,519 100,000     225,000  
Stock options exercise price   $ 0.573             $ 2.25 $ 2.25 $ 2.50        
Stock options exercise price, range                           $2.25 and $2.50  
Stock issued upon conversion of notes payable     329,502                        
Stock options and warrants vesting period       All are fully vested as of December 31, 2012 All are fully vested as of December 31, 2012   All are fully vested as of December 31, 2012   Vest in 4 equal installment of which 2 are fully vested and the remainder vests 90 to 180 days following publication of report Vest one third each year through September 2015 Vest equally over a three year period       One-fourth increments. First increment was granted and fully vested on January 1, 2013 and the second was granted and fully vested on April 1, 2013.
Stock warrants granted       123,563   33,401   420,549             100,000
Stock warrants granted exercise price       0.57   0.01   0.01             2.25
Stock options and warrants granted expiration date       Jul. 31, 2015 Jun. 17, 2016   Jun. 15, 2016   Sep. 05, 2017 Sep. 27, 2022 Nov. 30, 2022 May 31, 2014     Jan. 01, 2018
Discount assumption         24.00%   50.00%               24.00%
Risk free interest rate   2.23%         0.36%               0.36%
Risk free interest rate, minimum                   0.72%     0.36% 0.62% 0.36%
Risk free interest rate, maximum                   1.18%     1.78% 1.78% 0.77%
Weighted average expected terms   5-7 years         3.5 to 3.58 years     5.5-6.5 years     2.58 to 10 years 5-10 years From 3.25 to 4.75 years
Expected volatility   45.85%         45.94%     43.84%         45.95%
Expected volatility, minimum                         43.84% 45.94%  
Expected volatility, maximum                         48.97% 48.97%  
Valuation expenses recognized $ 50,777                 $ 1,999     $ 858,398 $ 199,014  
Stock option valuation expense allocated to other income expense $ 178,844                            
Stock options assumed in business combination                       1,069,587      
Stock options expired                       17,230      
Fair value assumption share price   $ 0.383     $ 2.28   $ 1.50               $ 2.28