Endorsement / Spokesperson / Consulting Agreements (Details Narrative) (USD $)	12 Months Ended
Dec. 31, 2012	Dec. 31, 2011
Marketing and Advertising Expense [Abstract]
Endorsement / Spokesperson / Consulting, expense	$ 232,248	$ 71,426
Future marketing contractual commitments	$ 110,333

Minimum amount of other commitment not otherwise specified in the taxonomy. Excludes commitments explicitly modeled in the taxonomy, including but not limited to, long-term and short-term purchase commitments, recorded and unrecorded purchase obligations, supply commitments, registration payment arrangements, leases, debt, product warranties, guarantees, environmental remediation obligations, and pensions.

No definition available.

Name:	us-gaap_OtherCommitment
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant