Summary of Significant Accounting Policies (Tables)

3 Months Ended

Mar. 31, 2013

Accounting Policies [Abstract]

Estimated Fair Value of Financial Instruments

	March 31, 2013				December 31, 2012
	Carrying Amount		Fair Value		Carrying Amount		Fair Value
Cash and cash equivalents	$	2,655,837	$	2,655,837	$	1,655,453	$	1,655,453
Investments	$	0	$	0	$	965,886	$	965,886
Receivables	$	1,177,638	$	1,177,638	$	1,240,736	$	1,240,736
Accounts Payable	$	755,522	$	755,522	$	518,150	$	518,150
Long-term Debt	$	880,696	$	880,696	$	701,852	$	701,852

Trade Receivables and Credit Policy

Trade Receivables and Credit Policy

Trade receivables are uncollateralized customer obligations due under normal trade terms requiring payment generally within 10-60 days from the invoice date. Accounts are considered delinquent when outstanding for more than 7 days past due date. The Company does not have a policy of accruing interest on past due accounts. Payments on trade receivables are applied as instructed per the customer, or to the earliest unpaid invoices. The allowance for doubtful accounts represents an estimate of amounts considered uncollectible and is determined based on management’s historical collection experience, adverse situations that may affect the customer’s ability to repay, and prevailing economic conditions. Specific accounts deemed uncollectible are written off periodically with subsequent receipts on previously written off accounts credited to bad debt expense.

Inventory Valuation

	March 31, 2013		December 31, 2012
Labels and packaging	$	94,894	$	129,640
Finished goods	$	1,265,835	$	1,162,465
Totals	$	1,360,729	$	1,292,105

Other Assets and Intangible Assets

	Gross Carrying Value March 31, 2013		Gross Carrying Value December 31, 2012
Amortized intangible assets:
Website	$	146,862	$	146,862
Patents	$	341	$	341
Trademarks	$	3,830	$	3,830
TOTAL	$	151,033	$	151,033
Accumulated Amortization	$	<122,754>	$	<120,179>
TOTAL	$	28,279	$	30,854

Concentration of Credit Risk

	March 31, 2013		March 31, 2012
Customer	% of Revenues	A/R balance	% of Revenues	A/R balance
A	32%	42%	34%	56%
B	16%	10%	N/A	N/A
C	11%	5%	17%	12%
D	11%	16%	10%	8%

	March 31, 2013		March 31, 2012
Vendor	% of Purchases	A/P balance	% of Purchases	A/P balance
A	69%	32%	38%	31%
B	14%	6%	18%	8%