Summary of Significant Accounting Policies (Tables)

12 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Estimated Fair Value of Financial Instruments

	December 31, 2012				December 31, 2011
	Carrying Amount		Fair Value		Carrying Amount		Fair Value
Cash and cash equivalents	$	1,655,453	$	1,655,453	$	364,608	$	364,608
Investments	$	965,886	$	965,886	$	-0-	$	-0-
Receivables	$	1,240,736	$	1,240,736	$	937,841	$	937,841
Accounts Payable	$	518,150	$	518,150	$	695,775	$	695,775
Long-term Debt	$	701,852	$	701,852	$	571,335	$	571,335

Trade Receivables and Credit Policy

	December 31, 2012		December 31, 2011
Trade Receivables	$	898,009	$	902,222
Other	$	342,727	$	35,619
Allowance for doubtful accounts	$	(0)	$	(0)
Totals	$	1,240,736	$	937,841

Inventory Valuation

	December 31, 2012		December 31, 2011
Labels and packaging	$	129,640	$	81,251
Finished goods	$	1,162,465	$	675,999
Totals	$	1,292,105	$	757,250

Other Assets and Intangible Assets

	Gross Carrying Value December 31, 2012		Gross Carrying Value December 31, 2011
Amortized intangible assets:
Website	$	146,862	$	116,057
Patents	$	341	$	341
Trademarks	$	3,830	$	3,830
TOTAL	$	151,033	$	120,228
Accumulated Amortization	$	(120,179)	$	(116,919)
TOTAL	$	30,854	$	3,309

Future Amortization for the years ending December 31:
2013	$	10,302
2014	$	10,284
2015	$	10,268
2016	$	0

Leases

2013	$	80,853
2014	$	82,863
2015	$	82,863
2016	$	82,863
2017	$	6,905

Concentration of Credit Risk

	2012		2011
Customer	% of Revenues	A/R balance	% of Revenues	A/R balance
A	28%	46%	26%	45%
B	14%	8%	12%	9%
C	10%	13%	7%	11%

	2012		2011
Vendor	% of Purchases	A/P balance	% of Purchases	A/P balance
A	48%	64%	47%	33%
B	14%	0%	16%	17%
C	8%	0%	16%	4%

Earnings (Loss) Per Share

	As of December 31,
	2012
Stock options (exercise price – $0.573-$2.50/share)		1,103,276
Warrants (exercise price – $0.001-$0.57/share)		577,513
Total common stock equivalents		14,303,545