Summary of Significant Accounting Policies (Details Narrative) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Accounting Policies [Abstract]
Integrated common stock issued to shareholders of iSatori upon merger	8,410,973		8,410,973
Allowance for customer returns			$ 50,182		$ 77,638
Secured note receivable	170,000		170,000
Notes receivable accrued interest rate			5.00%
Amortization of intangible assets	546	3,902	1,092	7,638
Returns, allowances and discounts	446,887	634,649	1,214,939	1,264,301
Rent expense	14,240	16,411	42,720	51,405
Future lease payments	346,137		346,137
Accumulated amortization of debt	1,250		1,250
Deferred advertising costs	9,103		9,103		25,488
Marketing expense	1,048,546	1,090,640	1,623,232	1,978,114
Research and development costs	$ 9,410	$ 5,700	$ 22,201	$ 9,392