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Summary of Significant Accounting Policies (Tables)
9 Months Ended
Sep. 30, 2012
Accounting Policies [Abstract]  
Financial Instruments
                       
  September 30, 2012   December 31, 2011
 

Carrying

Amount

  Fair Value  

Carrying

Amount

  Fair Value
Cash and cash equivalents $ 2,425,419   $ 2,425,419   $ 364,608   $ 364,608
Receivables $ 1,003,198   $ 1,003,198   $ 937,841   $ 937,841
Accounts Payable $ 608,670   $ 608,670   $ 695,775   $ 695,775
Long-term Debt $ 128,422   $ 128,422   $ 571,335   $ 571,335
Trade Receivables and Credit Policy
           
 

September 30,

2012

 

December 31,

2011

Trade Receivables $ 830,110    $ 902,222 
Other $ 173,088    $ 35,619 
Allowance for doubtful accounts $ (0)   $ (0)
Totals $ 1,003,198    $ 937,841 
Inventory Valuation
           
 

September 30,

2012

 

December 31,

2011

Labels and packaging $ 108,555   $ 81,251
Finished goods $ 1,091,793   $ 675,999
Totals $ 1,200,348   $ 757,250
Other Assets and Intangible Assets
           
 

Gross Carrying Value

September 30, 2012

 

Gross Carrying Value

December 31, 2011

Amortized intangible assets:          
Website $ 116,057    $ 116,057 
Patents $ 341    $ 341 
Trademarks $ 3,830    $ 3,830 
TOTAL $ 120,228    $ 120,228 
Accumulated Amortization $ (118,558)   $ (116,919)
TOTAL $ 1,670    $ 3,309