Operating Segments (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Apr. 30, 2026	Apr. 30, 2025	Apr. 30, 2026	Apr. 30, 2025	Jul. 31, 2025
Segment Reporting Information
Assets	$ 408,790		$ 408,790		$ 391,677
Net Sales	126,329	$ 115,501	364,552	$ 360,360
Cost of Goods Sold	(92,601)	(82,479)	(263,027)	(252,110)
Gross Profit	33,728	33,022	101,525	108,250
Compensation & Consultant	(4,608)	(4,444)	(13,714)	(12,973)
Advertising	(1,723)	(2,038)	(4,999)	(5,488)
Other Operating Expenses	(3,139)	(3,449)	(9,950)	(10,561)
Operating Income	24,258	23,091	72,862	79,228
Corporate Expenses	(7,165)	(9,187)	(23,122)	(26,652)
Income from Operations	17,093	13,904	49,740	52,576
Total Other Income (Expense), Net	818	344	1,659	(1,866)
Income Before Income Taxes	17,911	14,248	51,399	50,710
Income Tax Expense	(3,385)	(2,604)	(8,848)	(9,769)
Net Income	14,526	11,644	42,551	40,941
Business to Business Products
Segment Reporting Information
Assets	100,249		100,249		104,857
Net Sales	43,841	42,678	130,104	134,509
Cost of Goods Sold	(26,694)	(25,141)	(79,334)	(77,672)
Gross Profit	17,147	17,537	50,770	56,837
Compensation & Consultant	(2,521)	(2,263)	(7,350)	(6,615)
Advertising	(169)	(266)	(736)	(886)
Other Operating Expenses	(1,498)	(1,626)	(4,292)	(4,522)
Operating Income	12,959	13,382	38,392	44,814
Retail and Wholesale Products
Segment Reporting Information
Assets	214,016		214,016		200,644
Net Sales	82,488	72,823	234,448	225,851
Cost of Goods Sold	(65,907)	(57,338)	(183,693)	(174,438)
Gross Profit	16,581	15,485	50,755	51,413
Compensation & Consultant	(2,087)	(2,181)	(6,364)	(6,358)
Advertising	(1,554)	(1,772)	(4,263)	(4,602)
Other Operating Expenses	(1,641)	(1,823)	(5,658)	(6,039)
Operating Income	11,299	$ 9,709	34,470	$ 34,414
Unallocated Assets
Segment Reporting Information
Assets	$ 94,525		$ 94,525		$ 86,176