ACQUISITIONS Narrative (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2025	Jul. 31, 2024
Business Acquisition [Line Items]
Unamortized debt issuance costs	$ 183	$ 226
Goodwill	16,017	15,443
Line of Credit
Business Acquisition [Line Items]
Long-Term Debt	0	10,000
Repayments of Lines of Credit	10,000
Series D Senior Notes
Business Acquisition [Line Items]
Long-Term Debt	10,000	10,000
Face amount	$ 10,000
Annual rate	6.47%
Ending payments	Apr. 30, 2033
Ultra Pet
Business Acquisition [Line Items]
Unamortized debt issuance costs		100
Repayments of Lines of Credit	$ 10,000
Goodwill, Period Increase (Decrease)	600
Goodwill	12,399	11,800
Ultra Pet contributed net sales	4,800
Ultra Pet contributed pre-tax income	200
Fair value step up adjustment to inventory	800
Fair value step up adjustment to inventory, amortization	$ 400
Ultra Pet | Line of Credit
Business Acquisition [Line Items]
Long-Term Debt		10,000
Ultra Pet | Series D Senior Notes
Business Acquisition [Line Items]
Face amount		$ 10,000
Annual rate		6.47%
Ending payments		Apr. 30, 2033