Segment Reporting

3 Months Ended

Oct. 31, 2011

Segment Reporting [Abstract]

Segment Reporting Disclosure

SEGMENT REPORTING

We have two operating segments:  Retail and Wholesale Products and Business to Business Products.  These segments are managed separately because each business has different customer characteristics.  Net sales and operating income for each segment are provided below. Revenues by product line are not provided because it would be impracticable to do so.  The accounting policies of the segments are the same as those described in Note 1 of the consolidated financial statements included in our Annual Report on Form 10-K for the fiscal year ended July 31, 2011.

We do not rely on any operating segment asset allocations and we do not consider them meaningful because of the shared nature of our production facilities; however, we have estimated the segment asset allocations below for those assets for which we can reasonably determine.  The unallocated asset category is the remainder of our total assets.  The asset allocation is estimated and is not a measure used by our chief operating decision maker about allocating resources to the operating segments or in assessing their performance.  The corporate expenses line includes certain unallocated expenses, primarily salaries, wages and benefits, purchased services, rent, utilities and depreciation and amortization associated with corporate functions such as research and development, information systems, finance, legal, human resources and customer service. Corporate expenses also include the estimated annual incentive plan bonus accrual.

	Assets
	October 31, 2011		July 31, 2011
	(in thousands)
Business to Business Products	$	43,941	$	40,635
Retail and Wholesale Products	82,519		81,049
Unallocated Assets	46,058		51,709
Total Assets	$	172,518	$	173,393

	For the Three Months Ended October 31,
	Net Sales				Operating Income (Loss)
	2011		2010		2011			2010
	(in thousands)
Business to Business Products	$	20,934	$	19,045	$	7,440		$	5,288
Retail and Wholesale Products	38,648		37,240		(1,219		)	3,066
Total Net Sales/Operating Income (Loss)	$	59,582	$	56,285	6,221			8,354
Less:
Corporate Expenses					4,232			4,482
Interest Expense, net of Interest Income					516			392
Income before Income Taxes					1,473			3,480
Income Taxes					(398		)	(961		)
Net Income					$	1,075		$	2,519