Intangible Assets

6 Months Ended

Jun. 30, 2011

Intangible Assets [Abstract]

INTANGIBLE ASSETS

NOTE 5 —INTANGIBLE ASSETS

As of June 30, 2011 and December 31, 2010, the components of intangible assets consisted of the following (in thousands):

	Weighted Average	June 30,		December 31,
	Amortization Period	2011		2010
Sassy trade name	Indefinite life	$	5,400	$	5,400
Kids Line customer relationships	20 years		26,824		27,601
Kids Line trade name	Indefinite life		5,300		5,300
LaJobi trade name	Indefinite life		18,600		18,600
LaJobi customer relationships	20 years		10,636		10,954
LaJobi royalty agreements	5 years		1,058		1,278
CoCaLo trade name	Indefinite life		5,800		5,800
CoCaLo customer relationships	20 years		2,127		2,190
CoCaLo foreign trade name	Indefinite life		31		31
Total intangible assets		$	75,776	$	77,154

Aggregate amortization expense was approximately $689,000 and $1,378,000 for the three and six months ended June 30, 2011, respectively. Aggregate amortization expense was approximately $691,000 and $1,381,000 for the three and six months ended June 30, 2010, respectively.

Indefinite-lived intangible assets are reviewed for impairment at least annually, and more frequently if a triggering event occurs indicating that an impairment may exist. The Company’s annual impairment testing is performed in the fourth quarter of each year (unless specified triggering events warrant more frequent testing). All intangible assets, both definite-lived and indefinite-lived, were tested for impairment in the fourth quarter of 2010. There were no impairments of intangible assets in 2010. In accordance with applicable accounting standards, the Company determined that interim testing of intangible assets (indefinite and definite-lived) was not warranted during either the first or second quarters of 2011, as there were no applicable triggering events.

As many of the factors used in assessing fair value are outside the control of management, the assumptions and estimates used in such assessment may change in future periods, which could require that the Company record additional impairment charges to the Company’s assets. The Company will continue to monitor circumstances and events in future periods to determine whether additional asset impairment testing or recordation is warranted.