<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-11-01</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000739878</issuerCik>
        <issuerName>RUSS BERRIE &amp; CO INC</issuerName>
        <issuerTradingSymbol>RUS</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001326156</rptOwnerCik>
            <rptOwnerName>Zimmerman Michael</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PRENTICE CAPITAL MANAGEMENT, LP</rptOwnerStreet1>
            <rptOwnerStreet2>623 FIFTH AVENUE, 32ND FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option</value>
                <footnoteId id="F1"/>
                <footnoteId id="F2"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>15.05</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-11-01</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>15000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-11-01</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>15000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>15000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Options were granted on 11/1/06 pursuant to the Issuer's 2004 Stock Option, Restricted and Non-Restricted Stock Plan, and
 vest ratably over a 5-year period, commencing 11/1/07.</footnote>
        <footnote id="F2">Michael Zimmerman (&quot;Mr. Zimmerman&quot;) controls, and is responsible for the supervision and conduct of all investment activities
 of, Prentice Capital Management, LP (&quot;Prentice Capital&quot;), the investment manager of Prentice Capital Partners, LP, Prentice
 Capital Partners QP, LP, Prentice Capital Offshore, Ltd., Prentice Special Opportunities, LP, Prentice Special Opportunities
 Offshore, Ltd., Prentice Special Opportunities Master, L.P. and certain managed accounts (the &quot;Investment Entities&quot;).  Mr.
 Zimmerman personally owns the stock option reported in this Form 4.  Mr. Zimmerman and Prentice Capital hold additional
 securities of the issuer indirectly through the Investment Entities.  Mr. Zimmerman and Prentice Capital disclaim beneficial
 ownership of the reported securities except to the extent of their pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: /s/ Michael Zimmerman</signatureName>
        <signatureDate>2006-11-03</signatureDate>
    </ownerSignature>
</ownershipDocument>
