
12		SEGMENT DATA

The company's businesses are organized, managed, and internally grouped into segments based on differences in products and services. Segment selection was based on the manner in which management organizes segments for making operating and investment decisions and assessing performance. The company has identified eight operating segments and has aggregated those segments into three reportable segments: Professional, Residential, and Distribution. The aggregation of the company's segments is based on the segments having the following similarities: economic characteristics, types of products and services, types of production processes, type or class of customers, and method of distribution. The company's Distribution segment, which consists of company-owned domestic distributorships, has been combined with the company's corporate activities and elimination of intersegment revenues and expenses and is shown as "Other" due to the insignificance of the segment.

The Professional business segment consists of turf and landscape equipment and irrigation products. Turf and landscape equipment products include sports fields and grounds maintenance equipment, golf course mowing and maintenance equipment, landscape contractor mowing equipment, landscape creation and renovation equipment, rental and construction equipment, and other maintenance equipment. Irrigation and lighting products consist of sprinkler heads, electric and hydraulic valves, controllers, computer irrigation central control systems, and micro-irrigation drip tape and hose products, as well as professionally installed lighting products offered through distributors and landscape contractors that also purchase irrigation products. Professional business segment products are sold mainly through a network of distributors and dealers to professional users engaged in maintaining golf courses, sports fields, municipal properties, agricultural fields, and residential and commercial landscapes, as well as directly to government customers, rental companies, and large retailers.

The Residential business segment consists of walk power mowers, riding mowers, snow throwers, replacement parts, and home solutions products, including trimmers, blowers, blower-vacuums, and underground and hose-end retail irrigation products sold in Australia. Residential business segment products are sold to homeowners through a network of distributors and dealers, and through a broad array of home centers, hardware retailers, and mass retailers, as well as over the Internet.

The Other segment consists of the company's Distribution segment and corporate activities and elimination of intersegment revenues and expenses. Corporate activities include general corporate expenditures (finance, human resources, legal, information services, public relations, and similar activities) and other unallocated corporate assets and liabilities, such as corporate facilities, parts inventory, and deferred tax assets.

The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1. The company evaluates the performance of its professional and residential business segment results based on earnings from operations plus other income, net. Operating loss for the Other segment includes earnings (loss) from domestic wholly owned distribution companies, corporate activities, other income, and interest expense. The business segment's operating profits or losses include direct costs incurred at the segment's operating level plus allocated expenses, such as profit sharing and manufacturing expenses. The allocated expenses represent costs that these operations would have incurred otherwise, but do not include general corporate expenses, interest expense, and income taxes. The company accounts for intersegment gross sales at current market prices.

The following table shows summarized financial information concerning the company's reportable segments:



Fiscal years ended October 31		Professional		Residential		Other			Total

2013
Net sales	$	1,425,259	$	594,411	$	21,761		$	2,041,431
Intersegment gross sales		40,416		402		(40,818	)		–
Earnings (loss) before income taxes		254,424		62,033		(89,744	)		226,713
Total assets		528,926		167,918		305,904			1,002,748
Capital expenditures		32,362		7,838		9,227			49,427
Depreciation and amortization		34,706		10,321		9,107			54,134

2012
Net sales	$	1,329,504	$	607,435	$	21,751		$	1,958,690
Intersegment gross sales		37,324		26		(37,350	)		–
Earnings (loss) before income taxes		232,104		57,889		(93,731	)		196,262
Total assets		527,159		169,899		238,141			935,199
Capital expenditures		29,313		4,164		9,765			43,242
Depreciation and amortization		34,876		10,919		7,839			53,634

2011
Net sales	$	1,239,068	$	623,889	$	20,996		$	1,883,953
Intersegment gross sales		35,539		3,560		(39,099	)		–
Earnings (loss) before income taxes		205,009		54,410		(84,593	)		174,826
Total assets		497,388		202,222		171,053			870,663
Capital expenditures		43,933		5,615		7,899			57,447
Depreciation and amortization		31,380		9,846		7,280			48,506

The following table presents the details of the other segment operating loss before income taxes:



Fiscal years ended October 31		2013			2012			2011

Corporate expenses	$	(85,359	)	$	(81,376	)	$	(72,726	)
Interest expense		(16,210	)		(16,906	)		(16,970	)
Other income		11,825			4,551			5,103

Total	$	(89,744	)	$	(93,731	)	$	(84,593	)

The following table presents net sales for groups of similar products and services:



Fiscal years ended October 31		2013		2012		2011

Equipment	$	1,649,489	$	1,586,864	$	1,529,470
Irrigation and lighting		391,942		371,826		354,483

Total	$	2,041,431	$	1,958,690	$	1,883,953

Sales to one customer in the residential segment accounted for 10 percent of total consolidated gross sales in fiscal 2013 and 11 percent of consolidated gross sales in both fiscal 2012 and 2011.

Geographic Data

The following geographic area data includes net sales based on product shipment destination. Long-lived assets consist of net property, plant, and equipment, which is determined based on physical location in addition to allocated capital tooling from U.S. plant facilities.



Fiscal years ended October 31		United States		Foreign Countries		Total

2013
Net sales	$	1,426,060	$	615,371	$	2,041,431
Long-lived assets		143,547		41,549		185,096

2012
Net sales	$	1,364,377	$	594,313	$	1,958,690
Long-lived assets		137,708		42,815		180,523

2011
Net sales	$	1,276,038	$	607,915	$	1,883,953
Long-lived assets		145,169		45,971		191,140