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Revenue
 9 Months Ended
Aug. 02, 2019
Revenue from Contract with Customer [Abstract]  
Revenue Revenue

The company enters into contracts with its customers for the sale of products or rendering of services in the ordinary course of business. A contract with commercial substance exists at the time the company receives and accepts a purchase order under a sales contract with a customer. The company recognizes revenue when, or as, performance obligations under the terms of a contract with its customer are satisfied, which occurs with the transfer of control of product or services. Control is typically transferred to the customer at the time a product is shipped, or in the case of certain agreements, when a product is delivered or as services are rendered. Revenue is recognized based on the transaction price, which is measured as the amount of consideration the company expects to receive in exchange for transferring product or rendering services pursuant to the terms of the contract with a customer. The amount of consideration the company receives and the revenue the company recognizes varies with changes in sales promotions and incentives offered to customers, as well as anticipated product returns. A provision is made at the time revenue is recognized as a reduction of the transaction price for expected product returns, rebates, floor plan costs, and other sales promotion and incentive expenses. If a contract contains more than one performance obligation, the transaction price is allocated to each performance obligation based on the relative standalone selling price of the respective promised good or service. The company does not recognize revenue in situations where collectability from the customer is not probable, and defers the recognition of revenue until collection is probable or payment is received and performance obligations are satisfied.

Freight and shipping revenue billed to customers concurrent with revenue producing activities is included within revenue and the cost for freight and shipping is recognized as an expense within cost of sales when control has transferred to the customer. Shipping and handling activities that occur after control of the related products is transferred are treated as a fulfillment activity rather than a promised service, and therefore, are not considered a performance obligation. Sales, use, value-added, and other excise taxes the company collects concurrent with revenue producing activities are excluded from revenue. Incremental costs of obtaining a contract for which the performance obligations will be satisfied within the next twelve months are expensed as incurred. Incidental items, including goods or services, that are immaterial in the context of the contract are recognized as expense when incurred. Additionally, the company has elected not to disclose the balance of unfulfilled performance obligations for contracts with a contractual term of twelve months or less.

The following tables disaggregate the company's reportable segment net sales by major product type and geographic market (in thousands):
Three Months Ended August 2, 2019
 
Professional
 
Residential
 
Other
 
Total
Revenue by product type:
 
 

 
 

 
 

 
 

Equipment
 
$
582,932

 
$
143,814

 
$
8,983

 
$
735,729

Irrigation
 
93,824

 
4,420

 
4,740

 
102,984

Total net sales
 
$
676,756

 
$
148,234

 
$
13,723

 
$
838,713

 
 
 
 
 
 
 
 
 
Revenue by geographic market:
 
 
 
 
 
 
 
 

United States
 
$
515,437

 
$
122,843

 
$
13,723

 
$
652,003

Foreign Countries
 
161,319

 
25,391

 
—

 
186,710

Total net sales
 
$
676,756

 
$
148,234

 
$
13,723

 
$
838,713

Nine Months Ended August 2, 2019
 
Professional
 
Residential
 
Other
 
Total
Revenue by product type:
 
 

 
 

 
 

 
 

Equipment
 
$
1,588,581

 
$
502,780

 
$
13,613

 
$
2,104,974

Irrigation
 
266,687

 
22,759

 
9,285

 
298,731

Total net sales
 
$
1,855,268

 
$
525,539

 
$
22,898

 
$
2,403,705

 
 
 
 
 
 
 
 
 
Revenue by geographic market:
 
 
 
 
 
 
 
 

United States
 
$
1,409,954

 
$
423,521

 
$
22,898

 
$
1,856,373

Foreign Countries
 
445,314

 
102,018

 
—

 
547,332

Total net sales
 
$
1,855,268

 
$
525,539

 
$
22,898

 
$
2,403,705

Three Months Ended August 3, 2018
 
Professional
 
Residential
 
Other
 
Total
Revenue by product type:
 
 

 
 

 
 

 
 

Equipment
 
$
383,082

 
$
161,396

 
$
3,820

 
$
548,298

Irrigation
 
99,412

 
5,117

 
2,994

 
107,523

Total net sales
 
$
482,494

 
$
166,513

 
$
6,814

 
$
655,821

 
 
 
 
 
 
 
 
 
Revenue by geographic market:
 
 
 
 
 
 
 
 

United States
 
$
364,681

 
$
141,792

 
$
6,814

 
$
513,287

Foreign Countries
 
117,813

 
24,721

 
—

 
142,534

Total net sales
 
$
482,494

 
$
166,513

 
$
6,814

 
$
655,821

Nine Months Ended August 3, 2018
 
Professional
 
Residential
 
Other
 
Total
Revenue by product type:
 
 

 
 

 
 

 
 

Equipment
 
$
1,265,792

 
$
494,635

 
$
6,576

 
$
1,767,003

Irrigation
 
280,744

 
26,554

 
5,046

 
312,344

Total net sales
 
$
1,546,536

 
$
521,189

 
$
11,622

 
$
2,079,347

 
 
 
 
 
 
 
 
 
Revenue by geographic market:
 
 
 
 
 
 
 
 

United States
 
$
1,155,388

 
$
415,934

 
$
11,622

 
$
1,582,944

Foreign Countries
 
391,148

 
105,255

 
—

 
496,403

Total net sales
 
$
1,546,536

 
$
521,189

 
$
11,622

 
$
2,079,347



Product Revenue

The company's product revenues are generated through sales of manufactured equipment and irrigation products, including related replacement parts and accessories. For the majority of the company's products, control is transferred and revenue is recognized when the product is shipped from the company's manufacturing facilities or distribution centers to the company's customers, which primarily consist of distributors, dealers, and mass retailers. In certain situations, the company transfers control and recognizes revenue when delivery to the customer has occurred. Additionally, the company ships some of its products to a key retailer's distribution centers on a consignment basis. The company retains control of its products stored at the key retailer's distribution centers. As the company's products are removed from the distribution centers by the key retailer and shipped to the key retailer's stores, control is transferred from the company to the key retailer. At that time, the company invoices the key retailer and recognizes revenue for these consignment transactions. The company does not offer a right of return for products shipped to the key retailer's stores from the distribution centers.

The company and TCF Inventory Finance, Inc. ("TCFIF"), a subsidiary of TCF National Bank, established Red Iron Acceptance, LLC ("Red Iron"), a joint venture that primarily provides inventory financing to certain dealers and distributors of the company's equipment and irrigation products. The company also has floor plan financing arrangements with separate third-party financial institutions to provide floor plan financing to certain dealers not financed through Red Iron. When product sales are financed by Red Iron or other third-party financial institutions, the transactions are structured as an advance in the form of a payment to the company on behalf of a dealer or distributor with respect to invoices financed by the financial institutions. These payments extinguish the obligation of such dealer or distributor to make payment to the company under the terms of the applicable invoice. Under a separate agreement between the financial institutions and such dealer or distributor, the financial institution provides a loan to such dealer or distributor for the advances paid by the financial institutions to the company. The company's sales of product to customers that do not elect to finance purchases through Red Iron or the third-party financial institutions are generally on open account with terms that generally approximate 30 to 120 days and the resulting receivables are included within receivables, net on the Condensed Consolidated Balance Sheets.

Product revenue is recognized based on the transaction price, which is measured as the amount of consideration the company expects to receive in exchange for transferring control of a product to a customer. When determining the transaction price, the company estimates variable consideration by applying the portfolio approach practical expedient under ASC 606. The primary sources of variable consideration for the company are rebate programs, volume incentive programs, floor plan and retail financing programs, cash discounts, and product returns. These sales promotions and incentives are recorded as a reduction to revenue at the time of the initial sale. The company estimates variable consideration related to equipment and irrigation products sold under
its sales promotion and incentive programs using the expected value method, which is based on sales terms with customers, historical experience, field inventory levels, volume purchases, and known changes in relevant trends. There are no material instances where variable consideration is constrained and not recorded at the initial time of sale. Additionally, the company may offer to its customers the right to return eligible equipment and irrigation products, replacement parts, and accessories. Returns are recorded as a reduction to revenue based on anticipated sales returns estimated from sales terms, historical experience, and trend analysis. The company records obligations for returns within accrued liabilities in the Condensed Consolidated Balance Sheets and the right-of-return asset in prepaid expenses and other current assets in the Condensed Consolidated Balance Sheets. The refund liability and right-of-return asset are remeasured for changes in the estimate at each reporting date with a corresponding adjustment to net sales and cost of sales within the Condensed Consolidated Statements of Earnings.

Service Revenue

In certain cases, the company renders service contracts to customers, which typically range from 12 to 36 months. The company receives payment at the inception of the service contract and recognizes revenue over the term of the agreement in proportion to the costs expected to be incurred in satisfying the performance obligations under the service contract.

Warranty Revenue

In addition to the standard warranties offered by the company on its equipment and irrigation products intended to provide assurance that the product will function as expected, the company also sells separately priced extended warranty coverage on select products for a prescribed period after the standard warranty period expires, which typically range from 12 to 24 months. The company receives payment at the inception of the separately priced extended warranty contract and recognizes revenue over the term of the agreement in proportion to the costs expected to be incurred in satisfying the performance obligations under the separately priced extended warranty contract.

Contract Liabilities

Contract liabilities relate to deferred revenue recognized for payments received at contract inception in advance of the company's performance under the contract and generally relate to the sale of separately priced extended warranty contracts, service contracts, and non-refundable customer deposits. The company recognizes revenue over the term of the agreement in proportion to the costs expected to be incurred in satisfying the performance obligations under the separately priced extended warranty and service contracts. For non-refundable customer deposits, the company recognizes revenue as of the point in time in which the performance obligation has been satisfied under the contract with the customer, which typically occurs upon change in control at the time a product is shipped. As of August 2, 2019 and October 31, 2018, $23.1 million and $14.0 million, respectively, of unearned revenue associated with outstanding separately priced extended warranty contracts, service contracts, and non-refundable customer deposits was reported within accrued liabilities and other long-term liabilities in the Condensed Consolidated Balance Sheets. For the three and nine months ended August 2, 2019, the company recognized $1.4 million and $4.6 million of the October 31, 2018 unearned revenue balance within net sales in the Condensed Consolidated Statements of Earnings. The company expects to recognize approximately $1.2 million of the October 31, 2018 unearned amount within net sales throughout the remainder of fiscal 2019, $4.3 million in fiscal 2020, and $3.9 million thereafter.

As a result of the company's acquisition of CMW on April 1, 2019, the company assumed $7.0 million of contract liabilities related to separately priced extended warranty contracts, service contracts, and non-refundable customer deposits. For the three and nine months ended August 2, 2019, the company recognized $2.2 million and $3.9 million of the April 1, 2019 assumed unearned revenue balance related to the CMW acquisition within net sales in the Condensed Consolidated Statements of Earnings. The company expects to recognize approximately $0.5 million of the unearned amount of the April 1, 2019 assumed unearned revenue balance related to the CMW acquisition within net sales throughout the remainder of fiscal 2019, $1.8 million in fiscal 2020, and $0.8 million thereafter. For additional information on the company's acquisition of CMW, refer to Note 2, Business Combinations.