GOODWILL AND INTANGIBLE ASSETS: (Tables)

3 Months Ended

Jun. 30, 2019

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of goodwill by operating segment and activity and by component included in each segment

Goodwill for the three months ended June 30, 2019 (dollars in thousands) was as follows:

	Total
Balance at March 31, 2019	$	204,656
Acquisition of Faktor	3,110
Change in foreign currency translation adjustment	12
Balance at June 30, 2019	$	207,778

Goodwill by geography as of June 30, 2019 was: 

	Total
U.S.	$	204,586
APAC	3,192
Balance at June 30, 2019	$	207,778

Schedule of amortization activity of intangible assets

The following table shows the amortization activity of intangible assets (dollars in thousands):

	June 30, 2019		March 31, 2019
Developed technology, gross (Software)	$	55,500	$	54,000
Accumulated amortization	(50,385)		(49,625)
Net developed technology	$	5,115	$	4,375
Customer relationship/Trade name, gross (Other assets, net)	$	36,000	$	35,800
Accumulated amortization	(27,499)		(26,128)
Net customer/trade name	$	8,501	$	9,672
Publisher relationship, gross (Other assets, net)	$	23,800	$	23,800
Accumulated amortization	(10,247)		(9,255)
Net publisher relationship	$	13,553	$	14,545
Total intangible assets, gross	$	115,300	$	113,600
Total accumulated amortization	(88,131)		(85,008)
Total intangible assets, net	$	27,169	$	28,592

Schedule of estimated future amortization expenses related to purchases and other intangible assets

All other periods represent fiscal years ending March 31 (dollars in thousands): 

Fiscal Year:
2020	$	9,369
2021	8,650
2022	5,717
2023	3,433
	$	27,169