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GOODWILL AND INTANGIBLE ASSETS:
6 Months Ended
Sep. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS: GOODWILL AND INTANGIBLE ASSETS:
Goodwill for the six months ended September 30, 2018 (dollars in thousands) was as follows:
Total 
Balance at March 31, 2018 $203,639 
Reallocation from AMS 1,377 
Change in foreign currency translation adjustment (147)
Balance at September 30, 2018 $204,869 
 
Goodwill by geography as of September 30, 2018 was: 
Total 
U.S. $201,449 
APAC 3,420 
Balance at September 30, 2018 $204,869 

The amounts allocated to intangible assets from acquisitions include developed technology, customer relationships, trade names, and publisher relationships.  Amortization lives for those intangibles range from two years to six years.  The following table shows the amortization activity of intangible assets (dollars in thousands):
September 30, 2018March 31, 2018 
Developed technology, gross (Software) $54,000 $54,000 
Accumulated amortization (48,054)(43,383)
Net developed technology $5,946 $10,617 
Customer relationship/Trade name, gross (Other assets, net) $35,800 $35,800 
Accumulated amortization (23,359)(20,400)
Net customer/trade name $12,441 $15,400 
Publisher relationship, gross (Other assets, net) $23,800 $23,800 
Accumulated amortization (7,272)(5,289)
Net publisher relationship $16,528 $18,511 
Total intangible assets, gross $113,600 $113,600 
Total accumulated amortization (78,685)(69,072)
Total intangible assets, net $34,915 $44,528 
 
Total amortization expense related to intangible assets for the six months ended September 30, 2018 and 2017 was $9.6 million and $12.2 million, respectively.  The following table presents the estimated future amortization expenses
related to purchased and other intangible assets. The amount for 2019 represents the remaining six months ending March 31, 2019. All other periods represent fiscal years ending March 31 (dollars in thousands): 

Fiscal Year: 
2019$6,356 
202011,950 
20218,025 
20225,150 
20233,434 
$34,915