SEGMENT INFORMATION: (Tables)

12 Months Ended

Mar. 31, 2017

SEGMENT INFORMATION:

Schedule of information by business segment

The following table presents information by business segment (dollars in thousands):

	2017		2016		2015
Revenues:
Marketing Services	$	410,840	$	449,772	$	446,103
Audience Solutions		322,065		297,846		303,836
Connectivity		147,342		102,470		54,972
Total segment revenues	$	880,247	$	850,088	$	804,911
Gross profit(1):
Marketing Services	$	140,647	$	152,258	$	156,395
Audience Solutions		198,185		167,715		158,386
Connectivity		88,251		61,199		13,322
Total segment gross profit	$	427,084	$	381,172	$	328,103
Income (loss) from operations(1):
Marketing Services	$	80,622	$	74,371	$	81,247
Audience Solutions		123,238		109,598		115,078
Connectivity		5,333		(3,298)		(40,069)
Total segment income from operations	$	209,193	$	180,671	$	156,256
Depreciation and amortization:
Marketing Services	$	7,549	$	9,988	$	12,280
Audience Solutions		13,286		12,909		12,652
Connectivity		21,906		19,932		16,469
Total depreciation and amortization	$	42,741	$	42,829	$	41,401

⁽¹⁾ Gross profit and Income (loss) from operations reflect only the direct and allocable controllable costs of each segment and do not include allocations of corporate expenses (primarily general and administrative expenses) and gains, losses, and other items, net. Additionally, Gross profit and Income (loss) from operations do not reflect non-cash stock compensation expense and purchased intangible asset amortization.

Reconciliation of total operating segment gross profit to total gross profit and total operating segment income from operations to loss from operations

The following table reconciles total operating segment gross profit to gross profit and total operating segment income from operations to income (loss) from operations (dollars in thousands):

	2017		2016		2015
Total segment gross profit	$	427,084	$	381,172	$	328,103
Less:
Purchased intangible asset amortization		18,644		15,466		11,454
Non-cash stock compensation		5,879		2,150		1,459
Accelerated amortization		—		1,850		4,316
Gross profit	$	402,561	$	361,706	$	310,874
Total segment income from operations	$	209,193	$	180,671	$	156,256
Less:
Corporate expenses (principally general and administrative)		117,342		127,844		126,570
Gains, losses and other items, net		8,373		12,132		22,600
Impairment of goodwill and other		—		6,829		—
Purchased intangible asset amortization		18,644		15,466		11,454
Non-cash stock compensation		49,145		31,463		28,316
Income (loss) from operations	$	15,689	$	(13,063)	$	(32,684)