ACQUISITIONS

9 Months Ended

Dec. 31, 2015

ACQUISITIONS

ACQUISITIONS

5.ACQUISITIONS

On December 1, 2015, the Company acquired certain addressable television net assets from The Allant Group, Inc.  The acquisition provides the Company additional consumer insight capabilities that enable clients to more effectively reach their television channel customer base and audiences.  The Company paid approximately $5.4 million in cash.  The Company has omitted pro forma disclosures related to this acquisition as the pro forma effect of this acquisition is not material.  The results of operation for the acquisition are included in the Company’s consolidated results beginning December 1, 2015.

The following table presents the purchase price allocation related to assets acquired and liabilities assumed (dollars in thousands):

	December 1, 2015
Assets acquired:
Accounts receivable	$	499
Developed technology	2,700
Other intangible assets	1,400
Goodwill	1,377
	5,976
Accounts payable	(590		)
Net cash paid	$	5,386

The fair values assigned to tangible and identifiable intangible assets acquired and liabilities assumed were based on preliminary calculations and valuations using management’s estimates and assumptions and were based on the information that was available as of the date of acquisition. The Company expects to finalize the valuation as soon as practical.