EXHIBIT 99.2
                                                         DIGITAL IMPACT, INC.
                                                       1999 DIRECTOR EQUITY PLAN

                                                        adopted September 1999
                                                 approved by stockholders October 1999
                                                   amended and restated January 2002
                                                     amended and restated May 2003
                                                  approved by stockholders July 2003
                                                    amended and restated April 2005

         1.       Purposes of the Plan.  The purposes of this 1999 Director Equity Plan are to attract and retain the best available
personnel for service as Outside Directors (as defined herein) of the Company, to provide additional incentive to the Outside
Directors of the Company to serve as Directors, and to encourage their continued service on the Board.  All stock options granted
hereunder shall be nonstatutory stock options.

         2.       Definitions.  As used herein, the following definitions shall apply:

                  (a)      "Administrator" means the Company's Chief Executive Officer.

                  (b)      "Annual Meeting" means the Company's annual meeting of stockholders.

                  (c)      "Audit Committee" means audit committee of the Board or any successor committee of the Board performing
similar functions.

                  (d)      "Award" means an Option or Restricted Stock granted hereunder.

                  (e)      "Board" means the Board of Directors of the Company.

                  (f)      "Code" means the Internal Revenue Code of 1986, as amended.

                  (g)      "Common Stock" means the common stock of the Company, par value $0.001 per share.

                  (h)      "Company" means Digital Impact, Inc., a Delaware corporation.

                  (i)      "Compensation Committee" means the compensation committee of the Board or any successor committee of the
Board performing similar functions.

                  (j)      "Director" means a member of the Board.

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                  (k)      "Disability" means total and permanent disability as defined in Section 22(e)(3) of the Code.

                  (l)      "Employee" means any person, including officers and Directors, employed by the Company or any Parent or
Subsidiary of the Company.  The payment of a Director's fee by the Company shall not be sufficient in and of itself to constitute
"employment" by the Company.

                  (m)      "Exchange Act" means the Securities Exchange Act of 1934, as amended.

                  (n)      "Fair Market Value" means, as of any date, the value of Common Stock determined as follows:

                           (i)     If the Common Stock is listed on any established stock exchange or a national market system,
         including without limitation the Nasdaq Stock Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its Fair
         Market Value shall be the closing sales price for such stock (or the closing bid, if no sales were reported) as quoted on
         such exchange or system for the last market trading day prior to the time of determination as reported in The Wall Street
         Journal or such other source as the Administrator deems reliable;

                           (ii)    If the Common Stock is regularly quoted by a recognized securities dealer but selling prices are
         not reported, the Fair Market Value of a Share of Common Stock shall be the mean between the high bid and low asked prices
         for the Common Stock for the last market trading day prior to the time of determination, as reported in The Wall Street
         Journal or such other source as the Administrator deems reliable; or

                           (iii)   In the absence of an established market for the Common Stock, the Fair Market Value thereof shall
         be determined in good faith by the Administrator.

                  (o)      "Inside Director" means a Director who is an Employee or who has been an Employee at any time during the
previous twelve (12) months.

                  (p)      "Option" means a stock option granted pursuant to the Plan.

                  (q)      "Optioned Stock" means the Common Stock subject to an Option.

                  (r)      "Outside Director" means a Director who has not been an Employee for at least twelve (12) months.

                  (s)      "Parent" means a "parent corporation," whether now or hereafter existing, as defined in Section 424(e) of
the Code.

                  (t)      "Plan" means this 1999 Director Equity Plan.

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                  (u)      "Restricted Stock" means a grant of Shares subject to a forfeiture restriction that lapses over time.

                  (v)      "Share" means a share of the Common Stock, as adjusted in accordance with Section 11 of the Plan.

                  (w)      "Subsidiary" means a "subsidiary corporation," whether now or hereafter existing, as defined in Section
424(f) of the Internal Revenue Code of 1986.

                  (x)      "Transition Date" means (i) the later of (A) the date that is six months prior to the beginning of the
fiscal quarter in which the Company changes its method of stock option expense accounting from the intrinsic value method to the
fair value method or (B) the most recent date that Options were granted under this Plan, if such change requires that stock options
covering Shares granted prior to such fiscal quarter be expensed using the fair value method in such fiscal quarter and subsequent
fiscal quarters, or (ii) the first day of the fiscal quarter in which the Company changes its method of stock option expense
accounting from the intrinsic value method to the fair value method, if such change does not require that stock options covering
Shares granted prior to such fiscal quarter be expensed using the fair value method in such fiscal quarter and subsequent fiscal
quarters; provided, however, that if neither such date satisfactorily accomplishes the goal of the Company to minimize equity-based
compensation expense while maximizing the retention and performance incentive of Awards granted under the Plan, the Administrator
may select another date as the Transition Date.

         3.       Stock Subject to the Plan.

                  (a)      Plan Pool.  Subject to the provisions of Section 11 of the Plan, the maximum aggregate number of Shares
which may be granted as Restricted Stock or optioned and sold pursuant to an Option under the Plan is 500,000 Shares, plus an annual
increase to be added on January 1 of each year, beginning in 2001, equal to the lesser of 250,000 shares or an amount determined by
the Board (the "Pool").  The Shares may be authorized, but unissued, or reacquired Common Stock.

                  (b)      Shares Returned to Pool. Unless the Plan has previously been terminated, the following events will result
in Shares being returned to the Pool and shall be available for future grant under the Plan:

                           (i)     An Option expires or becomes unexercisable without having been exercised in full (the unpurchased
         Shares will be returned to the Pool);

                           (ii)    Unvested Restricted Stock is forfeited (the underlying Shares will be returned to the Pool); and

                           (iii)   Shares tendered to the Company to exercise an Option (the tendered Shares will be returned to the
         Pool).

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         4.       Awards Generally.

                  (a)      Limitations.  Awards may be granted only to Outside Directors.  All grants of Awards hereunder shall be
automatic and nondiscretionary and shall be made strictly in accordance with the terms set forth in Sections 4, 5 and 6 hereof.  The
Plan shall not confer upon any grantee any right with respect to continuation of service as a Director or nomination to serve as a
Director, nor shall it interfere in any way with any rights which the Director or the Company may have to terminate the Director's
relationship with the Company at any time.  In the event that any Award granted under the Plan would cause the number of Shares
subject to outstanding Awards plus the number of Shares previously purchased under Options to exceed the Pool, then the remaining
Shares available for Award grant shall be allocated on a pro rata basis.  No further grants shall be made until such time, if any,
as additional Shares become available for grant under the Plan through action of the Board or the stockholders to increase the
number of Shares which may be issued under the Plan, through an automatic Pool increase pursuant to Section 3 or through
cancellation or expiration of Awards previously granted hereunder.

                  (b)      Award Transition.  Prior to the Transition Date, all Awards granted hereunder shall be Options.  On or
after the Transition Date, all Awards granted hereunder shall be Restricted Stock.

                  (c)      Stockholder Approval.  Notwithstanding the provisions of Sections 5 and 6 hereof, any exercise of an
Option or vesting of Restricted Stock granted before the Company has obtained stockholder approval of the Plan in accordance with
Section 17 hereof shall be conditioned upon obtaining such stockholder approval.

                  (d)      Other Committees.  The Administrator shall determine from time to time whether other service by Directors
on committees of the Board not covered by the Plan warrants grants of Awards for such service, and shall have the power and
authority to modify the Plan from time to time to establish non-discretionary, automatic award grants to be made to such committee
members on such terms and at such times as the Administrator shall determine.

                  (e)      Deferral.  Directors may, at their election, and subject to rules and procedures implemented by the
Administrator and applicable laws, defer the receipt of Shares otherwise deliverable hereunder upon the exercise of Options or the
vesting of Restricted Stock.

         5.       Options.

                  (a)      Initial Board Grant.  Each Outside Director shall be automatically granted an Option to purchase 40,000
Shares on the date on which the later of the following events occurs:

                           (i)      the effective date of this Plan, as determined in accordance with Section 7 hereof; or

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                           (ii)     the date on which such person first becomes an Outside Director, whether through election by the
         stockholders of the Company or appointment by the Board to fill a vacancy; provided, however, that a Director who ceases to
         be an Inside Director but who remains a Director shall not receive this initial Award.

                  (b)      Annual Board Grant.  Upon each Annual Meeting, each Outside Director shall be automatically granted an
Option to purchase 10,000 Shares, provided he or she is then an Outside Director and if as of such date he or she shall have been a
Director for at least the preceding three (3) months.

                  (c)      Annual Audit Committee Grant.  Upon each Annual Meeting, each Outside Director that is a member of the
Audit Committee shall be automatically granted an Option to purchase 7,500 Shares, provided he or she is then an Outside Director
and if as of such date he or she shall have been a member of the Audit Committee for at least the preceding three (3) months.

                  (d)      Annual Compensation Committee Grant.  Upon each Annual Meeting, each Outside Director that is a member of
the Compensation Committee shall be automatically granted an Option to purchase 2,500 Shares, provided he or she is then an Outside
Director and if as of such date he or she shall have been a member of the Compensation Committee for at least the preceding three
(3) months.

                  (e)      Terms.  The terms of each Option granted hereunder shall be as follows:

                           (i)    the term shall be ten (10) years;

                           (ii)   each Option shall be exercisable only while the Outside Director remains a Director, except as set
         forth in Sections 9 and 11 hereof;

                           (iii)  the exercise price per Share shall be 100% of the Fair Market Value per Share on the date of grant
         of such Option; and

                           (iv)   subject to Section 11 hereof, each Option shall become exercisable as to 25% of the Shares subject
         to such Option on each anniversary of its date of grant, provided that the grantee continues to serve as a Director on such
         dates.  Notwithstanding the foregoing or anything to the contrary in Section 12 hereof, each Director's outstanding and
         unvested Options shall immediately vest in full upon his or her resignation or termination from the Board upon or following
         the completion by Adam Merger Corporation, a wholly owned subsidiary of Acxiom Corporation, of its tender offer to acquire
         all of the outstanding shares of Company Common Stock.

                  (f)      Award Transition.  Notwithstanding anything to the contrary in this Section 5, no Option shall be granted
under the Plan on or after the Transition Date.

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         6.       Restricted Stock.

                  (a)      Initial Board Grant.  Each Outside Director shall be automatically granted a number of Shares of
Restricted Stock determined by dividing (A) $20,000 by (B) the Fair Market Value of a Share on the date on which the later of the
following events occurs:

                  (i)      the effective date of this Plan, as determined in accordance with Section 7 hereof; or

                  (ii)     the date on which such person first becomes an Outside Director after the Transition Date, whether
         through election by the stockholders of the Company or appointment by the Board to fill a vacancy; provided, however, that
         an Inside Director who ceases to be an Inside Director but who remains a Director shall not receive this initial Award;

provided, however, that no Award granted pursuant to this subsection shall constitute less than 4,000 Shares nor more than 26,667
Shares.

                  (b)      Annual Board Grant.  Upon each Annual Meeting after the Transition Date, each Outside Director shall be
automatically granted a number of Shares of Restricted Stock determined by dividing (A) $10,000 by (B) the Fair Market Value of a
Share, provided he or she is then an Outside Director and if as of such date he or she shall have been a Director for at least the
preceding three (3) months; provided, however, that no Award granted pursuant to this subsection shall constitute less than 2,000
Shares nor more than 13,333 Shares.

                  (c)      Annual Audit Committee Grant.  Upon each Annual Meeting after the Transition Date, each Outside Director
that is a member of the Audit Committee shall be automatically granted a number of Shares of Restricted Stock determined by dividing
(A) $7,500 by (B) the Fair Market Value of a Share, provided he or she is then an Outside Director and if as of such date he or she
shall have been a member of the Audit Committee for at least the preceding three (3) months; provided, however, that no Award
granted pursuant to this subsection shall constitute less than 1,500 Shares nor more than 10,000 Shares.

                  (d)      Annual Compensation Committee Grant.  Upon each Annual Meeting after the Transition Date, each Outside
Director that is a member of the Compensation Committee shall be automatically granted a number of Shares of Restricted Stock
determined by dividing (A) $2,500 by (B) the Fair Market Value of a Share, provided he or she is then an Outside Director and if as
of such date he or she shall have been a member of the Audit Committee for at least the preceding three (3) months; provided,
however, that no Award granted pursuant to this subsection shall constitute less than 500 Shares nor more than 3,333 Shares.

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                  (e)      Vesting.  Subject to Section 11 hereof, Restricted Stock granted hereunder shall vest at the rate of 25%
on each anniversary of the date of grant, provided that the grantee continues to serve as a Director on such dates.  Notwithstanding
the foregoing or anything to the contrary in Section 12 hereof, all unvested Restricted Stock granted hereunder shall immediately
vest in full on April 25, 2005.

                  (f)      Award Transition.  Notwithstanding anything to the contrary in this Section 6, no Restricted Stock shall
be granted under the Plan prior to the Transition Date.

         7.       Term of Plan.  The Plan shall become effective upon the earlier to occur of its adoption by the Board or its
approval by the stockholders of the Company as described in Section 17 of the Plan.  It shall continue in effect for a term of ten
(10) years unless sooner terminated under Section 12.

         8.       Form of Consideration.  The consideration to be paid for the Shares to be issued upon exercise of an Option,
including the method of payment, shall consist of (i) cash, (ii) check, (iii) other Shares which (x) in the case of Shares acquired
upon exercise of an option, have been owned by the grantee for more than six (6) months on the date of surrender, and (y) have a
Fair Market Value on the date of surrender equal to the aggregate exercise price of the Shares as to which said Option shall be
exercised, (iv) consideration received by the Company under a cashless exercise program implemented by the Company in connection
with the Plan, (v) any combination of the foregoing methods of payment or (vi) such other consideration and method of payment for
the issuance of Shares to the extent permitted by applicable laws.

         9.       Option Exercise; Effect of Termination of Board Service on Awards.

                  (a)      Procedure for Exercise; Rights as a Stockholder.  Any Option granted hereunder shall be exercisable at
such times as are set forth in Section 5 hereof; provided, however, that no Options shall be exercisable until stockholder approval
of the Plan in accordance with Section 17 hereof has been obtained.  An Option may not be exercised for a fraction of a Share.

                  An Option shall be deemed to be exercised when written notice of such exercise has been given to the Company in
accordance with the terms of the Option by the person entitled to exercise the Option and full payment for the Shares with respect
to which the Option is exercised has been received by the Company.  Full payment may consist of any consideration and method of
payment allowable under Section 8 of the Plan. Until the issuance (as evidenced by the appropriate entry on the books of the Company
or of a duly authorized transfer agent of the Company) of the stock certificate evidencing such Shares (or, in the case of
uncertificated Shares, the issuance of such Shares to the brokerage or other designated account of the grantee) no right to vote or
receive dividends or any other rights as a stockholder shall exist with respect to the Optioned Stock, notwithstanding the exercise
of the Option.  A share certificate for the number of Shares so acquired shall be issued (or an electronic transfer shall be made)


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to the grantee as soon as practicable after exercise of the Option.  No adjustment shall be made for a dividend or other right for
which the record date is prior to the date the stock certificate is issued, except as provided in Section 11.

                  Exercise of an Option in any manner shall result in a decrease in the number of Shares which thereafter may be
available, both for purposes of the Plan and for sale under the Option, by the number of Shares as to which the Option is exercised.

                  (b)      Termination of Board Service.  Subject to Section 11 hereof, in the event an Option grantee's status as a
Director terminates (other than upon the grantee's death or Disability), the grantee may exercise his or her Option, but only within
three (3) months following the date of such termination, and only to the extent that the grantee was entitled to exercise it on the
date of such termination (but in no event later than the expiration of its term).  To the extent that an Option grantee was not
entitled to exercise an Option on the date of such termination, and to the extent that the grantee does not exercise such Option (to
the extent otherwise so entitled) within the time specified herein, the Option shall terminate.  Unvested Restricted Stock held by a
Director on the date of such termination shall be forfeited.

                  (c)      Disability.  In the event an Option grantee's status as a Director terminates as a result of Disability,
the grantee may exercise his or her Option, but only within twelve (12) months following the date of such termination, and only to
the extent that the grantee was entitled to exercise it on the date of such termination (but in no event later than the expiration
of its term).  To the extent that an Option grantee was not entitled to exercise an Option on the date of termination, or if he or
she does not exercise such Option (to the extent otherwise so entitled) within the time specified herein, the Option shall
terminate. Unvested Restricted Stock held by a Director on the date of such termination shall be forfeited.

                  (d)      Death. In the event of an Option grantee's death, the grantee's estate or a person who acquired the right
to exercise the Option by bequest or inheritance may exercise the Option, but only within twelve (12) months following the date of
death, and only to the extent that the grantee was entitled to exercise it on the date of death (but in no event later than the
expiration of its term).  To the extent that the grantee was not entitled to exercise an Option on the date of death, and to the
extent that the grantee's estate or a person who acquired the right to exercise such Option does not exercise such Option (to the
extent otherwise so entitled) within the time specified herein, the Option shall terminate.  Unvested Restricted Stock held by a
Director on the date of such termination shall be forfeited.

         10.      Transferability.  An Award may be transferred (i) to one or more Family Members (as defined below) of the grantee
or (ii) under a domestic relations order in settlement of marital property rights.  "Family Member" includes any child, stepchild,
grandchild, parent, stepparent, grandparent, spouse, former spouse, sibling, niece, nephew, mother-in-law, father-in-law,
son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships, any person sharing the grantee's
household (other than a tenant or employee), a trust in which these persons have more than fifty percent of the beneficial interest,


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a foundation in which these persons (or the grantee) control the management of assets, and any other entity in which these persons
(or the grantee) own more than fifty percent (50%) of the voting interests.

         11.      Adjustments Upon Changes in Capitalization, Dissolution, Merger or Asset Sale.

                  (a)      Changes in Capitalization.  Subject to any required action by the stockholders of the Company, the number
of Shares covered by each outstanding Award, the number of Shares which have been authorized for issuance under the Plan but as to
which no Awards have yet been granted or which have been returned to the Plan upon cancellation or expiration of an Award, as well
as the exercise price per Share covered by each such outstanding Option, and the number of Shares issuable pursuant to the automatic
grant provisions of Sections 5 and 6 and the collar provisions of Section 6 shall be proportionately adjusted for any increase or
decrease in the number of issued Shares resulting from a stock split, reverse stock split, stock dividend, combination or
reclassification of the Common Stock, or any other increase or decrease in the number of issued Shares effected without receipt of
consideration by the Company; provided, however, that conversion of any convertible securities of the Company shall not be deemed to
have been "effected without receipt of consideration."  Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class, shall affect, and no adjustment by reason thereof
shall be made with respect to, the number or price of Shares subject to an Award.

                  (b)      Dissolution or Liquidation.  In the event of the proposed dissolution or liquidation of the Company, to
the extent that an Option has not been previously exercised, it shall terminate immediately prior to the consummation of such
proposed action.

                  (c)      Merger or Asset Sale.  In the event of a merger of the Company with or into another corporation or the
sale of substantially all of the assets of the Company, outstanding Awards may be assumed or equivalent equity-based incentives may
be substituted by the successor corporation or a Parent or Subsidiary thereof (the "Successor Corporation"), but any replacement or
substitute incentives shall have the same vesting terms as the original Awards.  Following such assumption, replacement or
substitution, if the grantee's status as a Director or as a director of the Successor Corporation, as applicable, is terminated
other than upon a voluntary resignation by the grantee, the assumed Award or replacement or substitute equity-based incentive shall
become fully vested.

         If the Successor Corporation does not assume an outstanding Option or substitute for it an equivalent equity-based
incentive, the Option shall become fully vested and exercisable.  In such event the Board shall notify the grantee that the Option
shall be fully exercisable for a period of thirty (30) days from the date of such notice, and upon the expiration of such period the
Option shall terminate.  If the Successor Corporation does not assume an outstanding grant of Restricted Stock or substitute for it
an equivalent equity-based incentive, the grant of Restricted Stock shall vest immediately prior to the consummation of the
applicable transaction.

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         For the purposes of this Section 11(c), an Option shall be considered assumed if, following the merger or sale of assets,
the Option confers the right to purchase or receive, for each Share of Optioned Stock subject to the Option immediately prior to the
merger or sale of assets, the consideration (whether stock, cash, or other securities or property) received in the merger or sale of
assets by holders of Common Stock for each Share held on the effective date of the transaction (and if holders were offered a choice
of consideration, the type of consideration chosen by the holders of a majority of the outstanding Shares).  If such consideration
received in the merger or sale of assets is not solely common stock of the successor corporation or its Parent, the Administrator
may, with the consent of the successor corporation, provide for the consideration to be received upon the exercise of the Option,
for each share of Optioned Stock subject to the Option, to be solely common stock of the successor corporation or its Parent equal
in fair market value to the per share consideration received by holders of Common Stock in the merger or sale of assets.

         12.      Amendment and Termination of the Plan.  The Board may at any time amend, alter, suspend, or discontinue the Plan,
but no amendment, alteration, suspension, or discontinuation shall be made which would impair the rights of any grantee under any
grant theretofore made, without his or her consent. In addition, to the extent necessary and desirable to comply with any applicable
law,  regulation or stock exchange rule, the Company shall obtain stockholder approval of any Plan amendment in such a manner and to
such a degree as required.  Any such amendment or termination of the Plan shall not affect Awards already granted and such Awards
shall remain in full force and effect as if this Plan had not been amended or terminated.

         13.      Time of Granting Awards.  The date of grant of an Award shall, for all purposes, be the date determined in
accordance with Sections 5 and 6 hereof.

         14.      Conditions on Issuance of Shares.  Shares shall not be issued under any Award unless the issuance and delivery of
such Shares pursuant thereto, and in the case of an Option, the exercise of such Option, shall comply with all relevant provisions
of law, including, without limitation, the Securities Act of 1933, as amended, the Exchange Act, the rules and regulations
promulgated thereunder, state securities laws, and the requirements of any stock exchange upon which the Shares may then be listed,
and shall be further subject to the approval of counsel for the Company with respect to such compliance.  As a condition to the
exercise of an Option, the Company may require the person exercising such Option to represent and warrant at the time of any such
exercise that the Shares are being purchased only for investment and without any present intention to sell or distribute such
Shares, if, in the opinion of counsel for the Company, such a representation is required by any of the aforementioned relevant
provisions of law. Inability of the Company to obtain authority from any regulatory body having jurisdiction, which authority is
deemed by the Company's counsel to be necessary to the lawful issuance and sale of any Shares hereunder, shall relieve the Company
of any liability in respect of the failure to issue or sell such Shares as to which such requisite authority shall not have been
obtained.

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         15.      Reservation of Shares.  The Company, during the term of this Plan, will at all times reserve and keep available such
number of Shares as shall be sufficient to satisfy the requirements of the Plan.

         16.      Option Agreement.  Options shall be evidenced by written option agreements in such form as the Board shall approve.

         17.      Stockholder Approval.  The Plan shall be subject to approval by the stockholders of the Company within twelve (12)
months after the date the Plan is adopted.  Such stockholder approval shall be obtained in the degree and manner required under
applicable state and federal law and any stock exchange rules.

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