SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Additional Information (Details) $ in Thousands	12 Months Ended
	Jul. 31, 2023 USD ($)	Jul. 31, 2023 USD ($)	Jul. 31, 2023 USD ($) Segment	Jul. 31, 2023 USD ($)	Jul. 31, 2023 USD ($) shares	Jul. 31, 2023 USD ($) segment	Jul. 31, 2022 USD ($) shares	Jul. 31, 2021 USD ($) shares
Summary Of Significant Accounting Policies [Line Items]
Number of reportable segments			3			3
Cash and cash equivalents	$ 441,232	$ 441,232	$ 441,232	$ 441,232	$ 441,232	$ 441,232	$ 311,553	$ 445,852
Depreciation		136,120					127,507	113,398
Advertising costs		66,169					$ 55,461	$ 44,638
Maximum percentage of tax benefits realized upon ultimate settlement				50.00%
Stock-based compensation, requisite service period	3 years
Restricted Stock Units (RSUs) and Performance Stock Units (PSUs)
Summary Of Significant Accounting Policies [Line Items]
Antidilutive restricted stock units and unvested restricted stock outstanding (in shares) | shares					0		0	0
Research and Development Expense
Summary Of Significant Accounting Policies [Line Items]
Research and development expense		36,592					$ 38,998	$ 26,775
Continuing Operations | Selling, General and Administrative Expenses
Summary Of Significant Accounting Policies [Line Items]
Depreciation		$ 26,999					25,388	$ 22,409
Rental vehicles
Summary Of Significant Accounting Policies [Line Items]
Property, plant and equipment, estimated useful life	6 years	6 years	6 years	6 years	6 years	6 years
Minimum | Trademarks
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	15 years	15 years	15 years	15 years	15 years	15 years
Minimum | Dealer network
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	12 years	12 years	12 years	12 years	12 years	12 years
Minimum | Non-compete agreements
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	2 years	2 years	2 years	2 years	2 years	2 years
Minimum | Design Technology
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	2 years	2 years	2 years	2 years	2 years	2 years
Minimum | Building and Building Improvements
Summary Of Significant Accounting Policies [Line Items]
Property, plant and equipment, estimated useful life	10 years	10 years	10 years	10 years	10 years	10 years
Minimum | Machinery and equipment
Summary Of Significant Accounting Policies [Line Items]
Property, plant and equipment, estimated useful life	3 years	3 years	3 years	3 years	3 years	3 years
Maximum | Trademarks
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	25 years	25 years	25 years	25 years	25 years	25 years
Maximum | Dealer network
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	20 years	20 years	20 years	20 years	20 years	20 years
Maximum | Non-compete agreements
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	15 years	15 years	15 years	15 years	15 years	15 years
Maximum | Design Technology
Summary Of Significant Accounting Policies [Line Items]
Finite-lived intangible asset, useful life	15 years	15 years	15 years	15 years	15 years	15 years
Maximum | Building and Building Improvements
Summary Of Significant Accounting Policies [Line Items]
Property, plant and equipment, estimated useful life	39 years	39 years	39 years	39 years	39 years	39 years
Maximum | Machinery and equipment
Summary Of Significant Accounting Policies [Line Items]
Property, plant and equipment, estimated useful life	10 years	10 years	10 years	10 years	10 years	10 years
Held By One U.S. Financial Institution
Summary Of Significant Accounting Policies [Line Items]
Cash and cash equivalents	$ 316,401	$ 316,401	$ 316,401	$ 316,401	$ 316,401	$ 316,401	217,411
Euro Financial Institutions One
Summary Of Significant Accounting Policies [Line Items]
Cash and cash equivalents	68,170	68,170	68,170	68,170	68,170	68,170	30,609
Euro Financial Institutions Two
Summary Of Significant Accounting Policies [Line Items]
Cash and cash equivalents	$ 18,984	$ 18,984	$ 18,984	$ 18,984	$ 18,984	$ 18,984	$ 8,522