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INTANGIBLE ASSETS AND GOODWILL (Tables)
12 Months Ended
Jul. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Components of Amortizable Intangible Assets
The components of amortizable intangible assets are as follows:
 
 July 31, 2021July 31, 2020
 CostAccumulated
Amortization
CostAccumulated
Amortization
Dealer networks/customer relationships$861,562 $327,751 $766,198 $252,320 
Trademarks311,208 62,675 275,775 47,743 
Design technology and other intangibles215,956 62,237 213,468 40,654 
Non-compete agreements1,400 292 — — 
Total amortizable intangible assets$1,390,126 $452,955 $1,255,441 $340,717 
Estimated Amortization Expense
Estimated annual amortization expense is as follows:
For the fiscal year ending July 31, 2022$124,151 
For the fiscal year ending July 31, 2023105,779 
For the fiscal year ending July 31, 202495,960 
For the fiscal year ending July 31, 202587,817 
For the fiscal year ending July 31, 202679,049 
For the fiscal year ending July 31, 2027 and thereafter444,415 
$937,171 
Changes in Carrying Amount of Goodwill by Reportable Segment
Changes in the carrying amount of goodwill by reportable segment as of July 31, 2021 and July 31, 2020 are summarized as follows:
 
North
American
Towables
North 
American
Motorized
EuropeanOtherTotal
Net balance as of July 31, 2019
$334,822 $— $980,339 $42,871 $1,358,032 
Fiscal year 2020 activity:
Goodwill acquired— — — 62,366 62,366 
Measurement period adjustment— — 1,282 (411)871 
Foreign currency translation and other— — 56,308 — 56,308 
Impairment charge(1,036)(1,036)
Net balance as of July 31, 2020
$333,786 $— $1,037,929 $104,826 $1,476,541 
Fiscal year 2021 activity:
Goodwill acquired18,845 43,491 — 17,882 80,218 
Measurement period adjustment(7,656)10,384 — — 2,728 
Foreign currency translation and other— — 3,768 — 3,768 
Net balance as of July 31, 2021
$344,975 $53,875 $1,041,697 $122,708 $1,563,255 

The components of the goodwill balances as of July 31, 2021 and July 31, 2020 are summarized as follows:
 
North
American
Towables
North 
American
Motorized
EuropeanOtherTotal
Goodwill$355,124 $71,127 $1,041,697 $122,708 $1,590,656 
Accumulated impairment charges(10,149)(17,252)— — (27,401)
Net balance as of July 31, 2021
$344,975 $53,875 $1,041,697 $122,708 $1,563,255 
 
North
American
Towables
North 
American
Motorized
EuropeanOtherTotal
Goodwill$343,935 $17,252 $1,037,929 $104,826 $1,503,942 
Accumulated impairment charges(10,149)(17,252)— — (27,401)
Net balance as of July 31, 2020
$333,786 $— $1,037,929 $104,826 $1,476,541