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Intangible Assets and Goodwill (Tables)
9 Months Ended
Apr. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Components of amortizable intangible assets
The components of amortizable intangible assets are as follows:
April 30, 2021July 31, 2020
Accumulated
Accumulated
CostAmortizationCost
Amortization
Dealer networks/customer relationships
$867,483 $309,523 $766,198 $252,320 
Trademarks
313,309 59,037 275,775 47,743 
Design technology and other intangibles
219,01257,537213,46840,654
Backlog
4,8003,471
Non-compete agreements
1,400175
Total amortizable intangible assets
$1,406,004 $429,743 $1,255,441 $340,717 
Estimated amortization expense
Estimated future amortization expense is as follows:
For the remainder of the fiscal year ending July 31, 2021$30,178
For the fiscal year ending July 31, 2022125,339
For the fiscal year ending July 31, 2023106,759
For the fiscal year ending July 31, 202496,863
For the fiscal year ending July 31, 202588,655
For the fiscal year ending July 31, 2026 and thereafter528,467
$976,261
Schedule of goodwill
Changes in the carrying amount of goodwill by reportable segment for the nine months ended April 30, 2021 are summarized as follows:
North American TowablesNorth American MotorizedEuropeanOtherTotal
Net balance as of August 1, 2020$333,786 $— $1,037,929 $104,826 $1,476,541 
Fiscal 2021 activity:
Goodwill acquired18,845 43,491 — 17,882 80,218 
Measurement period adjustments(7,656)8,225 — — 569 
Foreign currency translation — — 20,500 — 20,500 
Net balance as of April 30, 2021$344,975 $51,716 $1,058,429 $122,708 $1,577,828 
Changes in the carrying amount of goodwill by reportable segment for the nine months ended April 30, 2020 are summarized as follows:
North American TowablesNorth American MotorizedEuropeanOtherTotal
Net balance as of August 1, 2019$334,822 $— $980,339 $42,871 $1,358,032 
Fiscal 2020 activity:
Goodwill acquired— — — 62,366 62,366 
Measurement period adjustments— — 1,282 — 1,282 
Foreign currency translation— — (24,243)— (24,243)
Impairment charge(1,036)— — — (1,036)
Net balance as of April 30, 2020$333,786 $— $957,378 $105,237 $1,396,401