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Intangible Assets and Goodwill (Tables)
6 Months Ended
Jan. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Components of amortizable intangible assets
The components of amortizable intangible assets are as follows:
January 31, 2021July 31, 2020
Accumulated
Accumulated
CostAmortizationCost
Amortization
Dealer networks/customer relationships
$869,055 $290,948 $766,198 $252,320 
Trademarks
313,903 55,195 275,775 47,743 
Design technology and other intangibles
219,87652,245213,46840,654
Backlog
4,8001,157
Non-compete agreements
1,40058
Total amortizable intangible assets
$1,409,034 $399,603 $1,255,441 $340,717 
Estimated amortization expense
Estimated future amortization expense is as follows:
For the remainder of the fiscal year ending July 31, 2021$60,929
For the fiscal year ending July 31, 2022125,677
For the fiscal year ending July 31, 2023107,038
For the fiscal year ending July 31, 202497,122
For the fiscal year ending July 31, 202588,894
For the fiscal year ending July 31, 2026 and thereafter529,771
$1,009,431
Schedule of goodwill
Changes in the carrying amount of goodwill by reportable segment for the six months ended January 31, 2021 are summarized as follows:
North American TowablesNorth American MotorizedEuropeanOtherTotal
Net balance as of August 1, 2020$333,786 $— $1,037,929 $104,826 $1,476,541 
Fiscal 2021 activity:
Goodwill acquired18,845 43,491 — 17,882 80,218 
Foreign currency translation — — 25,231 — 25,231 
Net balance as of January 31, 2021$352,631 $43,491 $1,063,160 $122,708 $1,581,990 
Changes in the carrying amount of goodwill by reportable segment for the six months ended January 31, 2020 are summarized as follows:
North American TowablesNorth American MotorizedEuropeanOtherTotal
Net balance as of August 1, 2019$334,822 $— $980,339 $42,871 $1,358,032 
Fiscal 2020 activity:
Measurement period adjustments— — 5,087 — 5,087 
Foreign currency translation— — (8,890)— (8,890)
Impairment charge(1,109)— — — (1,109)
Net balance as of January 31, 2020$333,712 $— $976,536 $42,871 $1,353,120