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Intangible Assets and Goodwill
3 Months Ended
Oct. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets and Goodwill Intangible Assets and Goodwill
The components of amortizable intangible assets are as follows:
October 31, 2020July 31, 2020
Accumulated
Accumulated
CostAmortizationCost
Amortization
Dealer networks/customer relationships
$763,378 $270,510 $766,198 $252,320 
Trademarks
276,985 51,066 275,775 47,743 
Design technology and other intangibles
212,21845,551213,46840,654
Total amortizable intangible assets
$1,252,581 $367,127 $1,255,441 $340,717 

Estimated future amortization expense is as follows:
For the remainder of the fiscal year ending July 31, 2021$81,636
For the fiscal year ending July 31, 2022112,771
For the fiscal year ending July 31, 202392,322
For the fiscal year ending July 31, 202483,315
For the fiscal year ending July 31, 202576,397
For the fiscal year ending July 31, 2026 and thereafter439,013
$885,454

Changes in the carrying amount of goodwill by reportable segment for the three months ended October 31, 2020 are summarized as follows:
North American TowablesNorth American MotorizedEuropeanOtherTotal
Net balance as of August 1, 2020$333,786 $— $1,037,929 $104,826 $1,476,541 
Fiscal 2021 activity:
Goodwill acquired— — — 17,882 17,882 
Foreign currency translation — — (13,140)— (13,140)
Net balance as of October 31, 2020$333,786 $— $1,024,789 $122,708 $1,481,283 

Changes in the carrying amount of goodwill by reportable segment for the three months ended October 31, 2019 are summarized as follows:
North American TowablesNorth American MotorizedEuropeanOtherTotal
Net balance as of August 1, 2019$334,822 $— $980,339 $42,871 $1,358,032 
Fiscal 2020 activity:
Measurement period adjustments— — 3,054 — 3,054 
Foreign currency translation— — 179 — 179 
Net balance as of October 31, 2019$334,822 $— $983,572 $42,871 $1,361,265